PPA

📣The speaker line-up keeps growing Experts from Hemming Group, Prospect Magazine, INNOVATION Media Consulting, SelectScience®, Sift, LegalTechTalk, Informa, and Hook Research join this year's PPA Independent Publisher Conference. Expect keynotes, case studies, and panels packed with actionable takeaways. Early bird tickets are available until 21 October, save over 20%. View agenda and book now: https://lnkd.in/eE7EE48g #PPAIndPub

EU customs update: new handling fee confirmed 📦 The fee will now apply to each item sent from non-EU web shops directly to EU consumers on 1 November, on top of the EUR 3 customs duty in place since 1 July. The exact amount will be set by the European Commission and reviewed every two years. When this amount has been specified, we will confirm. The PPA has written to the EU Commission and the UK Government, using evidence provided by members, to push for publishers to be protected under the Florence Agreement. However, we're advising businesses to plan on the basis that these fees will remain. Read the full update here: https://lnkd.in/eRvGnNAU #PublicAffairs

Before rushing to make deals with AI companies, publishers need to properly evaluate the value of their content. Sajeeda Merali, PPA CEO, sets out what publishers should consider first, including: 🔍 Identify the content audiences value most and can't find elsewhere 🔒 Specialist analysis, proprietary data, and any material that isn’t easily replicated need to be protected and should be priced the highest ⚖️ Distinguish between training rights and retrieval rights 🛠️ Review crawler rules and decide what stays open or restricted 🤝 Choose the route that matches your leverage: bilateral deals, collective licensing, or marketplaces There is no single blueprint, but trusted brands, differentiated content, and direct audience relationships remain the strongest foundations. Read the full feature in InPublishing: https://lnkd.in/eTgeK46m PPA members can access a practical diagnostic framework to identify the most appropriate strategic pathway for their business. Take a look: https://lnkd.in/e7EmA6zC 💡2026 Insight report - navigating the strategic, legal, and commercial challenges posed by large language models. The report draws on a deal tracker covering 73 publicly known AI licensing agreements, a survey of PPA members, expert interviews, and scenario modelling validated by industry experts. Download now: https://lnkd.in/dY4hGjvn #AILicensing #TrustedEditorialBrands #MagazineMedia #MakeItFair

As trust declines, media habits shift, and Big Tech and AI capture traffic, how can publishers thrive? At the 2026 PPA Festival, Tom Armstrong, Vice President of Global Advertising at The New York Times, shared the resilient strategy behind their success, built on direct relationships with readers. With new subscription rules on the way, building that loyalty has never been more important. 📹 PPA members can watch the full video, along with the rest of the 2025 sessions here: https://lnkd.in/gyDzscnQ ✅ While we await the Government's final guidance, download our subs checklist to help you prepare: https://lnkd.in/dHWED3fw #PPAFestival #Subscriptions #TrustedEditorialBrands

What a way to finish off the summer 🥂 Last night we welcomed our community to the annual PPA member reception (supported by Air Business Limited) for an evening of catching up with industry colleagues over a few cocktails, mocktails, and canapés. Thank you to everyone who came along and made it such an enjoyable evening. 📸 Photos from the night: https://lnkd.in/eWUQgc8x Check out what other events we have this year: https://ppa.co.uk/events

📱WIRED has launched a global app, giving readers a single home for its journalism, video, and exclusive audio content. The app includes a personalised Daily Digest, live AMAs with journalists, curated audio playlists and a comments section that lets readers engage directly with the newsroom. Katie Drummond, Global Editorial Director at WIRED, said the app provides "an entirely new and direct way to connect our audience with the brand, and the people behind it." Find out more: https://lnkd.in/e_PFtcz4 #TrustedEditorialBrands | Condé Nast

Scroll to see the first-look agenda now ➡️ The Independent Publisher Conference 2026 agenda is taking shape, and it's one you won’t want to miss. Across three stages, over a series of sessions and case studies, expert speakers will discuss: • Business Strategy: innovation, investment, and the lessons behind independent publishers' biggest wins and setbacks, including insights from the latest Innovation in Media Report. • Revenue & Growth: subscriptions, events, and the commercial opportunities publishers are turning into sustainable revenue. • Content & Community: AI, editorial trust, video, and what it takes to turn audiences into loyal, engaged communities. Stay tuned - speakers to be announced very soon. 🎤See first-look agenda here: https://lnkd.in/ea2WJ-5N ⏰Save over 20% with earlybird rates until 21 October: https://lnkd.in/esKeKi9x #PPAIndPub

You don't need to be everywhere at once. Instead, success will come from focus and prioritising trust, usefulness, habit, and community - while adapting to new discovery environments. In this video, from the 2026 PPA Festival, experts from Enders Analysis, Immediate, The Channel Company, DC Thomson, William Reed Ltd, and APL Media Limited unpack the topline themes from this year’s PPA x Enders Analysis Report. Drawing on industry data, real-world case studies and insight, the report explores how sustainable growth in the AI age will be built on direct audience relationships, strong communities, and distinctive trusted editorial brands. Want the full picture? Join our upcoming webinar on 24 September, where we go deeper into the data behind these trends and what they mean for B2B and B2C publishers balancing human creativity with machine-ready discovery, AI, and data. 📩 Free for PPA members, register now: https://lnkd.in/eT8UpABG 📊 Download the report: https://lnkd.in/eQpG5bQ3 Abi Watson | Claire Holubowskyj | Mel McVeigh | Lily Barclay | Alan Loader| Gift Egbedi | John Barnes | Becky Redman #TrustedEditorialBrands

Last week, PPA CEO Sajeeda Merali spoke at Press Gazette’s Future of Media Technology Conference. The panel: Katie Palisoul (POLITICO); Sam Hall (Ascend Media); Mads Holmen (MonetizationOS); and Jason Konen (WP Engine) explored new ways to make quality journalism pay online. Key takeaways include: • Personality is key. Obsess over your audience - focus on their daily habits and where/how they consume. • Authenticity is what makes your brands indispensable. Fixate on relationships and community - look after your audiences’ needs. • Organise around relationships and building a lifetime value. Ensure you put that relationship at the heart of everything. • Prepare for scaling programmatic licensing – you need to be thinking about pricing, terms, and guardrails. #TrustedEditorialBrands #FOMT26

Significant changes to subscription rules will be implemented from January 2027. PPA members, join us on Monday 14 September for a free webinar on the latest developments, compliance issues to be aware of, and how the legislation will work in practice. To help your business prepare, we’ll walk you through practical case studies illustrating what the changes mean for publishers in real-world scenarios. The speakers: Rebekkah Abraham (The Department for Business, Innovation, and Trade) and Jen Dinmore (Legal Director of Consumer, Lewis Silkin). Register now: https://lnkd.in/dR-7d3u8 📹 Eilidh Wilson in conversation with Sharon Todd at the PPA Festival. You can watch the full session, and every other recording from the 2026 PPA Festival, here: https://lnkd.in/gyDzscnQ Whilst we are still awaiting the Government’s final guidance on the new rules, we have developed a checklist based on the provisions set out in the Act, alongside the Government’s response to its consultation on the guidance. Download it now: https://lnkd.in/dHWED3fw #PPAFestival #Subscriptions #TrustedEditorialBrands