The Drum

Most founders leave behind a brand. Giorgio Armani left instructions. Mark Ritson looks at the succession strategy that made his death one last act of brand management. Read more here: https://lnkd.in/ehn-pnJR

Continuing our #RoadToAWNY with Best Buy Ads, today’s ‘drop’ comes from Jason Bonfig. His message? The customer journey is changing and retailers need to move with it. As more shoppers start their search with AI, Best Buy’s integrations with ChatGPT and Gemini support a clear ambition: “we want to meet a customer where they’re at.” That’s part of a bigger story shared at The Drop: Best Buy’s evolution as a retail, media, advertising and technology company, connecting brands with customers’ passions – whether gaming, fitness or entertainment – while keeping human expertise at the heart of the experience. More from Best Buy Ads with The Drum at #AWNY2026 next week. In the meantime, catch the full showcase here: https://lnkd.in/ef-nXZ67. #RoadtoAWNY #Sponsored

Zendaya and On are back with a new action-movie-inspired campaign. Bringing the brand’s latest co-created collection to life through playful cinematic storytelling. The short film sees Zendaya put the new pieces in motion, including the Cloudnova Moon, a fresh take on the Mary Jane-inspired silhouette, alongside python-print apparel. _______________________ Follow us for the latest brand and marketing news 🥁

Your road to Miami starts here. B2B World Fest lands at EAST Miami, November 9–10. Two days at the beating heart of B2B. Book your pass: https://lnkd.in/e3RFEbpf #B2BWF

Everyone’s chasing quick trends and forgetting about long lasting trends. Hazan AYDIN YESILOVA explains how Diageo is tapping into long lasting interests and trends to create impact. #TheDrumLIVE

As AI rapidly changes the consumer journey from discovery to purchase, what does that mean for consumer electronics brands?   Best Buy Ads’ Patrick Albano shares the daily ‘drop’ on the #RoadtoAWNY with The Drum on why it’s one of the “most exciting moments in humankind". More on this and a deeper dive on all the big announcements from The Drop to come at #AWNY2026 next week. In the meantime, you can catch the full showcase here: https://lnkd.in/ef-nXZ67. #RoadtoAWNY #Sponsored

“Purchase Intent Velocity™️” it's revolutionary, proprietary and, apparently, impossible to calculate. When the metric arrives before the methodology, everyone from the CMO to the data scientist is left trying to make the numbers work. Kiri Masters captures the absurdity of retail media measurement perfectly in the latest Basket Case skit. 🎧 Listen to Episode 3 of The Basket Case, the podcast having fun with and making fun of commerce media: https://lnkd.in/eJnkJiab In partnership with QSIC. #BasketCasePodcast #RetailMedia #CommerceMedia #Measurement #Marketing

Chinese car brands are taking on Volkswagen and Range Rover. But are legacy brands forgetting what made people want them? Richard Pinder argues that as the industry races towards new technologies, designs and challengers, legacy brands risk losing sight of what built their reputations. From VW’s shift away from its iconic models to Range Rover’s increasingly road-focused electric plans, the warning is clear: brand isn’t just advertising. It starts with the product. Read the full opinion on The Drum: https://lnkd.in/eT2qZbgT

With a packed agenda at Advertising Week New York, there’s plenty to choose from. Across three days, The Drum’s editors will bring together industry leaders to get under the skin of commerce media, digital identity, bots and the people changing the business. Each conversation has been carefully shaped to go beyond the obvious, ask the difficult questions and give you something useful to take away. Thrilled to have the following joining us: Jeff Daniel (The Trade Desk), Sean Irwin (Ovative Group), Liz Roche (Albertsons Companies), Elizabeth Perryman (Erpelding) (Albertsons Companies), Amanda Forrester (OpenX), Chip Harding (Simon Property Group), Laura Hendricks (HUMAN), Kristi Argyilan (The Trade Desk), Talon.One. Swipe through to see what we have planned and request to attend today: https://lnkd.in/etCr-EKH #AWNewYork #TheDrum

How can brands move at the speed of culture? At The Drum Live, Monks’ Simon John explored how AI is transforming marketing operations, helping brands turn cultural signals into action faster. Watch the full session in our latest article 👇 https://lnkd.in/eQ7Bk2Zn