tmp

Four clients. Eight shortlist spots. Plenty to celebrate. 🥁 We’re thrilled to see work created with Thomson Reuters, Compass Datacenters, GXO Logistics, Inc. and CFM International, shortlisted across eight categories at the 2026 The Drum B2B Awards. A brilliant result for our clients and every member of the tmp team who helped bring this work to life. Now, we wait for awards night! Fingers crossed.

Next week, we’re excited to bring together a select group of B2B marketing leaders for an executive dinner and discussion on GTM Advantage in the AI Era, alongside our partners Anteriad and ANA Business Marketing of Northern California. AI is rewriting how B2B buyers find, trust and choose the companies they work with. So where does your edge come from now? Helping us kick off the conversation with a few thought starters: 🎙️ Prachi Gore, CMO, Asana 🎙️ Kristin Owens, CMO, NextSilicon 🎙️ Ben Howell Vice President Marketing, Cisco We’re now at capacity, but you can still join the waitlist or register your interest in future events.

“Anything can be interesting if you ask the right questions.” Even the most complex B2B business has a story worth hearing. For Amy Messano, Chief Marketing and Communications Officer at Thomson Reuters, good storytelling means bringing those people, and the purpose behind their work, to life. What do they believe in? Why does their work matter? And how do you help others see it? It also takes an environment where people have the support to experiment, make mistakes and find a better way to tell the story. In the latest podcast episode, Amy joins Alastair Hussain to explore how she’s made complex technology understandable throughout her career, and why listening is essential to getting it right. Listen to the full episode: 🍏: https://okt.to/g7BEwi 🎧: https://okt.to/fCnYd9

What’s changing for today’s marketing leaders? In the latest Women Leading the Way in B2B discussion, Genevieve Weber of Workato, Sylvia Nash of Elastic and Ivickza Sanchez, MBA of GE HealthCare join host Allyson Bancroft to explore: • The shift from marketing leader to business leader • The rise of the player-coach • Leading teams through uncertainty and constant change • How AI is raising the bar for judgment, governance and quality • The skills future marketing leaders will need Watch the recording: https://okt.to/rMfmye

“But how do we know marketing actually caused that?” It’s the question every B2B marketer knows is coming, and the honest answer is rarely simple. We explored a more credible way to measure ABM for a global cybersecurity client: compare similar accounts inside and outside the programme, using their past performance as a baseline. The ABM accounts generated stronger commercial results, including pipeline and bookings. The longer they’d been in the programme, the stronger their results. Does that prove marketing caused every additional pound of pipeline? No. But it gives the business credible evidence that the programme is contributing to commercial performance, and the confidence to decide what to invest in next. Read our latest Inside the Work article, where Nick Blake shares the approach, and four lessons for anyone trying to prove the value of ABM. 👇

Are we putting enough emotion into B2B creative, or still playing it safe? New tools and technology are making it easier to produce more, faster. But filling a feed doesn’t mean you’re making an impact. People still need a reason to stop. To care. To remember your brand when it matters. That’s where emotion comes in. In our latest Media Shorts video, Dylan Bogg, talks about why emotion still matters in B2B creative, and the brands brave enough to make people feel something, will be the ones that stand out. Because the ability to create more means very little if none of it connects. Watch the full conversation here: https://okt.to/9HVGmw

We’re taking to the stage at The Global ABM Conference 2026, with Samara Donald, from Amazon Web Services (AWS), and Alice Warren to discuss 'ABM at scale' and how AWS is solving the most dangerous phrase in marketing.

In this exclusive interview with The Executive Magazine, Blair Naylor, senior VP of New Business at tmp, explains why the modern pitch rewards understanding over presentation, and how candour with clients builds relationships that outlast any single brief. She shares the operating model behind sustained growth, the detail that makes onboarding work, and what she would tell any leader building a growth function from the ground up