TRIP

𝗙𝗹𝗲𝘄 𝘁𝗵𝗲 𝘄𝗵𝗼𝗹𝗲 𝗧𝗥𝗜𝗣 𝘁𝗲𝗮𝗺 𝘁𝗼 𝗠𝗮𝗹𝗹𝗼𝗿𝗰𝗮 and 𝘵𝘩𝘪𝘴 𝘪𝘴 𝘸𝘩𝘢𝘵 𝘩𝘢𝘱𝘱𝘦𝘯𝘦𝘥…🤫 Our first ever 𝗴𝗹𝗼𝗯𝗮𝗹 𝗧𝗥𝗜𝗣 𝗥𝗲𝘁𝗿𝗲𝗮𝘁 & a totally surreal few days with the 100-strong TRIP team and 𝗜’𝗺 𝘀𝘁𝗶𝗹𝗹 𝗻𝗼𝘁 𝗼𝘃𝗲𝗿 𝗶𝘁 🤩❤️❤️. Celebrating an incredible year so far, we flew our US colleagues and EU team over for some island time, to connect and have a little fun together. We’ve always 𝗱𝗼𝗻𝗲 𝘁𝗵𝗶𝗻𝗴𝘀 𝗱𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝘁𝗹𝘆 at TRIP and that spirit is core to our team values. It might not be conventional to have 100 people out of office at the same time, but the past few days have been totally magical. From hikes and wild swims, poolside fun and spa circuits, to late night chats, and even later dance floors. This team is building a once in a generation brand - being in a setting like this away from the day to day has felt amazing, I’m so proud of what the team has achieved these past few months and it’s pretty damn special to be celebrating together. After a milestone month - we’re all absolutely buzzing about what’s to come…💥💥

Calm in the Chaos has officially hit the streets 🌎 From Times Square to London, Hollywood to Manchester, TRIP is taking over some of the biggest and busiest OOH sites across the world. And there’s plenty more to spot. From London Underground and bus stations to high-footfall locations across our key markets, keep your eyes peeled for TRIP wherever you are. Excited to share calm with many millions more people around the globe. Here’s a look at some of it 👇 #TRIP #CalmInTheChaos

Two weeks into Calm in the Chaos and the coverage keeps coming 🌎 Three standout features from Forbes, Los Angeles Times and TheIndustry.beauty, each digging deeper into what makes our partnership with Kendall Jenner so unique. From Kendall becoming a TRIP shareholder, to her genuine connection with the brand and our shared ambition for what comes next, these pieces capture why this is so much more than a traditional ambassador partnership. A big thank you to Karin Eldor, Flavio Gomez and Sophie Smith for bringing the story to life. Three reads worth adding to your list 👇 #TRIP #CalmInTheChaos

The final stop on our BevNET CPG Media Taste Radio events schedule of 2026 is in London at TRIP HQ....Wednesday, October 21. It's free to join us, details in the link in the comments below 👇. Lots of great industry folks are already joining us -- you don't want to miss it! Many thanks to Olivia Ferdi, Daniel Khoury, James Edmunds & the incredible team at TRIP for hosting us for the third year in a row! And also many thanks to Btomorrow Ventures, The Angel Group, Vibrant Ingredients, and BELAY Financial Solutions for supporting the event. Ray Latif, Mike Schneider, Melissa Traverse Adam Spriggs James McMaster Hugh Thomas Freya Twigden Jason Gibb Rich Goldsmith Hugh Duffie Tom Benn Joe Benn Gunikka Kaur Ahuja Alex Wright Aysel A. Steve Kearns Rahi Daneshmand Nicola Hart Dom Dalton Vy Cutting Dash Lilley Oliver Dixon Robin Longes Chris Hannaway Imme Ermgassen💛 Luke Boase Alexa Fernandez #cpg #beverages #fmcg #london #networking

👀 TRIP is on TV tonight - launching during the Bake Off premiere! We’re on screens across the UK and US with our biggest brand campaign yet, featuring Kendall Jenner, Joe Jonas, Jamie Laing, Sophie Habboo and Madeline Argy 💗 Inspired by our incredible TRIP community, our new advert celebrates the daily ritual that connects us all: opening a TRIP and finding your happy place. Because while chaos looks different for everyone - busy workdays, life admin, social plans or everything at once - the need for calm is universal. Take a TRIP and find your calm in the chaos. Spot us on TV? Let us know in the comments 👀

What a week 💥 Kendall Jenner x TRIP billboards from Hollywood to Manchester and pretty much everywhere in between - including a Times Square takeover ! It’s been absolutely incredible to see our TV, Billboard and digital campaign come to life over the last week - sharing Calm in the Chaos around the world 🌎 What’s so special about seeing global campaign come to life is that you can mark the moment and see how far you’ve come. It wasn’t that many years ago I was related to everyone who worked at TRIP. Today our global campaign sees Kendall Jenner, Joe Jonas, Jamie Laing, Sophie Haboo and Madeleine Argy all showing how TRIP turns their chaos into calm. A campaign on this scale, with these incredible ambassadors, is no small feat. I’m so proud of the incredible work that the whole team has done to bring this to life, this really is the best team in the business and moments like this show it to the world. Shout out to team TRIP ! #cpg #fmcg #drinks #beverage

TRIP & 𝗞𝗲𝗻𝗱𝗮𝗹𝗹 𝗝𝗲𝗻𝗻𝗲𝗿 in 𝗧𝗶𝗺𝗲𝘀 𝗦𝗾𝘂𝗮𝗿𝗲 🫨 Coming live from billboards nationwide across the States 🤩 and UK, LA, NY, Manchester, London & many more! Seeing this campaign come to life is 𝘀𝘂𝗰𝗵 𝗮𝗻 𝗲𝘅𝗰𝗶𝘁𝗶𝗻𝗴 𝗺𝗼𝗺𝗲𝗻𝘁 𝗳𝗼𝗿 𝗺𝗲 and the whole team! Getting to see this together in the wild…I can’t wait to see the 𝗰𝗮𝗹𝗺 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻 𝗲𝘃𝗲𝗿𝘆𝘄𝗵𝗲𝗿𝗲 - send me your pics! Seeing the incredible response to the new TV commercial and getting to share our message on the big screen. A huge bravo to this incredible TRIP team, as well as our wonderful partners and retailers, to the millions of you who have made TRIP part of your everyday ritual - 𝘄𝗲 𝘀𝗲𝗲 𝘆𝗼𝘂 𝗮𝗻𝗱 𝘁𝗵𝗮𝗻𝗸 𝘆𝗼𝘂. We started TRIP with a simple mission: to help people find a little calm in the everyday chaos. Seeing that message quite literally up in lights feels pretty special ✨