WGSN

WGSN is the Official Research Partner of in-cosmetics Global!🇫🇷 And we’re putting the future of beauty in the spotlight. Medications like Ozempic are more than a medical breakthrough – they’re a cultural and commercial disruptor. By reshaping consumer priorities, they reveal untapped innovation opportunities across beauty and wellness categories. Join our Beauty expert Pia Fisher as she unpacks how brands can lead in this new era and become trusted allies to tomorrow’s consumer. April 14 | 3:00pm - 3:45pm Marketing Trends Theatre in Hall 7, Level 2 Paris Expo Porte de Versailles Schedule time with our team, who will be on-site to help you navigate the key trends reshaping beauty: https://lnkd.in/edq75DPP

Radiant Earth is 2028’s Colour of the Year. WGSN forecasts with a 94% accuracy rate, validated by commercial success. Our experts use a proprietary blend of robust data and expert human intelligence to announce the Colour of the Year two years in advance, equipping brands with the foresight to confidently stay ahead of market shifts. The evidence speaks for itself. Download the sample forecast to access our insights: https://lnkd.in/efuPGjYK Coloro code: 017–42–31

What happens when Asia’s most confident consumers set the pace for global retail? In this LinkedIn Live, we’ll unpack the primary drivers shaping the Asian consumer, discover how top Asian brands use AI to create context-aware experiences, and share actionable strategies. → Join the conversation live, right here on LinkedIn: https://lnkd.in/gxBjWMyN

How is GLP-1 reshaping the fashion industry? In this Create Tomorrow episode, WGSN podcast host Cassandra Napoli invites our Senior Strategist Laura Yiannakou to share insights on adapting fashion for fluctuating bodies and changing expectations. Laura delves into how GLP-1 drugs are reshaping apparel, from flexible sizing to inclusive designs. Find out how brands are innovating with forward-thinking designs to meet the needs of modern consumers while minimising losses: https://lnkd.in/e_RfVjGv

Last week, WGSN Footwear & Accessories Strategist Lucila Saldana represented WGSN at an exclusive Forbes Spain press event in Madrid, organised by Spainmedia Magazines. Bringing together ~80 senior leaders from across fashion and beauty, the agenda focused on key themes shaping the global industry, including contemporary luxury, Latin America’s growing influence, and the Middle East as an emerging luxury hub. Read the key takeaways in FORBES España: https://lnkd.in/dSDzSeA2

Introducing Radiant Earth, WGSN and Coloro's 2028 Colour of the Year 🧡 In 2028, we will experience a transition toward inspired resilience and flourishing, driven by the creation of intimate environments that prioritise thriving over survival. As a hue that lingers after a period of intense change, Radiant Earth signals a decisive shift from fleeting energy to enduring stability. With an inherent earthiness and sophisticated warmth, Radiant Earth acts as a reliable yet assertive neutral. Its multiple tactilities evoke nostalgia while supporting forward-facing determination. Download the Colour of the Year 2028 sample forecast now: https://lnkd.in/efuPGjYK Coloro code: 017–42–31 Visuals by Lucy Hardcastle

As São Paulo gears up for Fashion Week, explore its new generation of spaces reshaping the city’s retail landscape. Community-driven stores serve as incubators for emerging designers, wellness spaces thrive, and the city centre is seeing a retail and foodie revival. Start in Jardins, a district for browsing Brazilian designers, international labels, plus stores like NK Store and the new M2 Archive, a rental shop for vintage designs. In the Pinheiros neighbourhood, Boobam is a gallery-style retail platform dedicated to contemporary Brazilian design in a space that feels more like a design exhibition than a traditional store. While Bar Europa is the perfect destination for drinks, pizza and crudos. For culture, don’t miss the iconic Museu de Arte de São Paulo (MASP), which recently opened a major expansion, transforming the museum into a two-building complex. ⁠ For more city inspiration and planning, discover WGSN City x City: https://lnkd.in/eXDcEVjn

The countdown is on. Join WGSN and Coloro to discover the highly anticipated Colour of the Year 2028.

🌈 Tomorrow. Last chance to register: https://lnkd.in/eUra-mqy

Last Friday, WGSN CEO Carla Buzasi took to the stage at SXSW to present one of the key macro drivers behind the consumer shift towards intentional consumption. This was followed by an insightful panel discussion between Diageo Brazil CMO Guilherme Martins and Kopenhagen e Chocolates Brasil Cacau (Grupo CRM) Board Member, Advent Operating Partner Renata Moraes Vichi as they explored how brands are reshaping narratives of enjoyment without excess. Carla reflected on the experience, stating that, “The topic and themes we discussed at SXSW really resonated with our audience. I was inundated with questions after the event about the importance of the emerging consumer emotion 'joyful audacity', as well as some really thoughtful conversations about how brands can step in and enable consumers to be intentional with their product choices as they step away from prescriptive wellness routines and embrace 'soft wellness'. It's always a rewarding experience to chat with innovators and visionaries in their fields and I was delighted so many came to listen and exchange views." To delve deeper into the insights from the presentation, read our SXSW blog: https://lnkd.in/eeFZ9Wvg