Articles by David
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Powered by people: building the team for the dream
Powered by people: building the team for the dream
We recently had to let some team members go. It’s undoubtedly one of the toughest things you have to do running your…
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Starting your own business: sizing up the start up dream
Starting your own business: sizing up the start up dream
I remember reading ‘The Four Hour Work Week’ by Tim Ferris and thinking a lot of it sounded a little too good to be…
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New role in Marketing & Customer Service
New role in Marketing & Customer Service
We are hiring at London Sock Co. Help us fill a new position in marketing & customer service.
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Team lunch on the beach--what a great way to end our recent annual offsite where we combined strategy sessions with some dedicated time to make the…
Team lunch on the beach--what a great way to end our recent annual offsite where we combined strategy sessions with some dedicated time to make the…
Liked by David Pickard
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Hard to imagine a better charity partnership for LSC. Let’s do this.
Hard to imagine a better charity partnership for LSC. Let’s do this.
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Absolutely thrilled and a little overwhelmed to receive the ‘Outstanding Contribution to Student Employability’ award at The Education Awards (TEAs)…
Absolutely thrilled and a little overwhelmed to receive the ‘Outstanding Contribution to Student Employability’ award at The Education Awards (TEAs)…
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Amazing memories from literally day 1, walking around London with my co-founder David Pickard and a backpack of socks looking for anyone sleeping…
Amazing memories from literally day 1, walking around London with my co-founder David Pickard and a backpack of socks looking for anyone sleeping…
Liked by David Pickard
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Taking the all electric MINI Pacesetter through its paces at Mugello Circuit 🇮🇹 #mini #minielectric #sustainable #pacesetter
Taking the all electric MINI Pacesetter through its paces at Mugello Circuit 🇮🇹 #mini #minielectric #sustainable #pacesetter
Liked by David Pickard
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So proud. Started with Ryan and I handing out warm socks from backpacks in 2013, to now donating +70k pairs this year. Thanks to all of our customers…
So proud. Started with Ryan and I handing out warm socks from backpacks in 2013, to now donating +70k pairs this year. Thanks to all of our customers…
Shared by David Pickard
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Keith Lockwood
This week’s retail headlines show rising concerns after nearly half of UK independent retailers reported a year-on-year drop in sales, with squeezed household budgets making luxuries less affordable (Bira Heartbeat Survey, 12 September 2025). Meanwhile, optimism flickers as UK retail sales climbed 3.1% last month, thanks to sunny weather and an interest rate cut (British Retail Consortium, 8 September 2025). Positive signs are emerging too, with initiatives like the High Street Roadshow and local support programmes empowering business owners to network and adapt at zero cost (Lancashire County Council, 10 September 2025). But as explored in The Reluctant Retailer, every challenge creates opportunities for clever indies to adapt through smart, small changes rather than wholesale reinvention. Here are three actions you can take next week, all low-cost or free: 1. 🖥️ Run a one-question customer survey (Google Forms or on your social channels) about what would get shoppers in-store this autumn. Use responses to test a single new display or product line—no spend required. 2. 🤝 Join or host a local business meet-up, using free chambers or council events (like the High Street Roadshow) to share tips and uncover collaborative opportunities. 3. 💡 Launch a social media ‘shop local’ spotlight: post a photo of a regular customer or favourite staff member and tag your location. Offer a small prize (under £20) for the best #ShopLocal story. Resilience is built with tiny, smart pivots. Never underestimate the power of genuine community connection and constant learning. Which approach will you try first? Share your own strategies in the comments below. #IndependentRetail #SmallBusiness #RetailStrategy #LocalBusiness
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