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July - Tillo style… we ramp things up a level ⬆️ ✅ TilloFest ✅ TilloConnect Summit ✅ TilloConnect IMA USA The industry is a genuinely special and…
July - Tillo style… we ramp things up a level ⬆️ ✅ TilloFest ✅ TilloConnect Summit ✅ TilloConnect IMA USA The industry is a genuinely special and…
Shared by Hannah Dempster
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Just imagine being a woman With a public profile Not only do you have to navigate the reality that women are 27 times more likely to face targeted…
Just imagine being a woman With a public profile Not only do you have to navigate the reality that women are 27 times more likely to face targeted…
Liked by Hannah Dempster
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A picnic in the park for this month’s TiPJAR® social. ☀️ Everyone brought something along, which made it a proper team effort. I did try to stick to…
A picnic in the park for this month’s TiPJAR® social. ☀️ Everyone brought something along, which made it a proper team effort. I did try to stick to…
Liked by Hannah Dempster
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Tillo
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One of my favorite employee perks? Huge thanks to Tillo for giving us the day off on our birthdays to celebrate however we choose. I lucked out…
One of my favorite employee perks? Huge thanks to Tillo for giving us the day off on our birthdays to celebrate however we choose. I lucked out…
Liked by Hannah Dempster
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One of the best things that ever happened to Tillo was failing to raise our Series A. Yep, FAILING our series A 😂 It certainly didn’t feel like it…
One of the best things that ever happened to Tillo was failing to raise our Series A. Yep, FAILING our series A 😂 It certainly didn’t feel like it…
Liked by Hannah Dempster
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“The strongest work I’ve been part of at Arke hasn’t started with a prescribed deliverable. It started with a much earlier conversation, a problem…
“The strongest work I’ve been part of at Arke hasn’t started with a prescribed deliverable. It started with a much earlier conversation, a problem…
Liked by Hannah Dempster
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3 million sign-ups in 7 weeks. The lesson isn't the offer..... it's the friction that wasn't there 💫 Bank of America just shared that 3M+ clients…
3 million sign-ups in 7 weeks. The lesson isn't the offer..... it's the friction that wasn't there 💫 Bank of America just shared that 3M+ clients…
Liked by Hannah Dempster
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What is the secret to building a life that feels genuinely deeply fulfilling rather than just externally successful? It is realizing that true…
What is the secret to building a life that feels genuinely deeply fulfilling rather than just externally successful? It is realizing that true…
Liked by Hannah Dempster
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A look back at a great few days with some of our team at IMA 2026. We're proud to be part of such an exciting industry and are already looking…
A look back at a great few days with some of our team at IMA 2026. We're proud to be part of such an exciting industry and are already looking…
Liked by Hannah Dempster
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Boost Local SEO Authority: Hyper-Local Content & Community Engagement - Brian Bateman on Splinternet Marketing & SEO Local businesses often struggle with establishing a strong SEO authority in their immediate markets. This article will guide you through leveraging hyper-local content and strategic community engagement to enhance your local search presence. By implementing these strategies, businesses can attract more local customers and build lasting relationships within their communities. Understanding Hyper-Local Content Hyper-local content focuses on delivering information relevant to a specific geographic audience. This approach allows businesses to target potential customers within a tightly defined area. Local Events Coverage: Write about local events, news, or issues that matter to your community. This positions your business as a valuable local resource. Geo-Targeted Keywords: Use keywords that include neighborhood names or landmarks to increase visibility in local search results. For instance, "coffee shop near Central Park." Customer Stories: Share testimonials or case studies from local clients. Real-world examples build trust and boost engagement. Community Engagement Strategies Engaging with the local community not only enhances reputation but also leads to more backlinks and social shares. Collaborations with Local Businesses: Partner with other local companies for events or promotions, which can result in cross-linking opportunities and increased traffic. Sponsorships and Donations: Sponsor local events or contribute to community charities. These activities often result in mentions or features on community websites. Social Media Engagement: Actively engage with local groups on platforms like Facebook and Nextdoor. Respond to inquiries and participate in discussions to drive traffic to your site. Leveraging User-Generated Content User-generated content (UGC) is a powerful tool to boost local SEO due to its authenticity and relevance. Review Campaigns: Encourage satisfied customers to leave reviews on Google and Yelp. Positive reviews influence search rankings and improve trust. Local Hashtags: Use and promote area-specific hashtags on social platforms to increase exposure and participation. Photo Contests: Host photo challenges where customers submit images related to your brand or local environment, creating spontaneous, shareable content. Measuring Impact and Adjusting Strategy Tracking the success of your local SEO activities ensures that your strategies are effective. Analytics Tools: Use tools like Google Analytics to track local traffic growth and user engagement. Local Search Rankings: Monitor your position in local search results with services like Moz Local or SEMrush. Feedback Collection: Regularly collect and assess customer feedback to refine your content and engagement strategies. FAQ Section What is hyper-local content and why is it important for SEO? Hyper-local content targets a specific geogra
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