Timeline for answer to What's the point of a delayed popup on a webpage? by Izhaki
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| Jan 27, 2017 at 22:15 | comment | added | Octopus | Can you back up these claims with any research. It sounds like pure conjecture to me and a poor theory. If they are still on the page then they probably haven't reached their goal, as you put it. Any popup (unless relevant to that goal) is an obstacle to be avoided. IMO, these are only in place because of naive marketers who don't understand UX. And I will bet that in 99% of cases the developers begrudgingly put them in place because they are paid to, not because they believe they serve any useful function. | |
| Jan 26, 2017 at 23:01 | comment | added | Jason C | (By "outdated" I'm referring to this sense that I personally get, which I have no evidence for at all, that all previous knowledge of things like engagement don't have as much place these days, because at this point advertising is ubiquitously ignored and not really tolerated. So the strategy now seems to be to "trick" users into following ads to keep that industry profitable.) | |
| Jan 26, 2017 at 22:57 | comment | added | Jason C | Btw I always felt the reason for delayed pop-ups was actually different than the ones listed here, at least on mobile: To encourage accidental click-throughs to falsely increase the reported advertisement success rate to advertisement service clients. After the page loads you're likely to be scrolling or clicking a link. When the pop-up appears right under your finger you have an increased chance of accidentally following it. I don't know about you but that happens to me all the time. I just don't return to the site. Most sites like these contain info that is easily found elsewhere. | |
| Jan 26, 2017 at 22:56 | comment | added | Jason C | I'm not any less likely to dismiss the pop-up if it's delayed, though. I think somebody's user studies might be outdated or misguided... what I do, and what I've noticed other people do, is I'm so used to on-load popups that I just dismiss them, but delayed ones while I'm in the middle of reading, esp. on mobile, not only are quickly dismissed but trigger a user to immediately just search for the info they want on a different site that isn't so obtrusive. It's especially problematic when the pop-up doesn't zoom or properly and so the "close" button is outside of a mobile site. | |
| Jan 26, 2017 at 12:18 | comment | added | JMac | The ones when you scroll down are the worst for me. I'm getting into the meat of it about to finish the article then it pops up in front of me blocking off the rest. | |
| Jan 26, 2017 at 1:23 | history | edited | Izhaki | CC BY-SA 3.0 |
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| Jan 25, 2017 at 20:39 | comment | added | micheal65536 | @Alvaro Ugh I hate those. | |
| Jan 25, 2017 at 17:52 | history | edited | Izhaki | CC BY-SA 3.0 |
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| Jan 25, 2017 at 13:30 | comment | added | Izhaki | There are quite a few related studies; they generally carry the keywords "Interruptions, task performance". See, for example, "The Effects of Interruptions on Task Performance, Annoyance, and Anxiety in the User Interface." | |
| Jan 25, 2017 at 13:26 | vote | accept | Kevin | ||
| Jan 25, 2017 at 11:02 | comment | added | Polygnome | Is there any study that shows that people are actually more likely to to dismiss it? i'm always super pissed when such a popup pos up and either dismiss it immediately or leave the site, so some quantitave analysis would be great ;) | |
| Jan 24, 2017 at 22:44 | history | edited | Izhaki | CC BY-SA 3.0 |
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| Jan 24, 2017 at 21:02 | history | edited | Izhaki | CC BY-SA 3.0 |
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| Jan 24, 2017 at 14:56 | history | edited | Izhaki | CC BY-SA 3.0 |
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| Jan 24, 2017 at 12:42 | comment | added | ecc | @Kevin while that is true, that means you were not the target to begin with. Websites showing that kind of popup have a specific mass target in mind to which you (and me) don't seem to belong. | |
| Jan 24, 2017 at 12:41 | comment | added | ecc | It enrages me how effective delayed popups are. But it is true... | |
| Jan 24, 2017 at 12:21 | comment | added | Kevin | Personally, on-load popups get dismissed while on-load-with-delay popups turn me away from the website entirely. | |
| Jan 24, 2017 at 11:59 | history | edited | Izhaki | CC BY-SA 3.0 |
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| Jan 24, 2017 at 11:29 | comment | added | flith | Indeed. Often I'm just going to switch tabs to cross-check some other information (while fully intending to return to the original tab) which triggers the mouseout popup. I have little patience for such fun and games, which means I will often close it out of disgust and choose to browse elsewhere. | |
| Jan 24, 2017 at 11:23 | comment | added | Alvaro | @flith "especially if it was an accidental mouseout that triggered the popup in the first place" which happens very often. | |
| Jan 24, 2017 at 11:20 | comment | added | flith | It's all about engagement. If the popup comes immediately, I'll dismiss it (or navigate away). If I'm already engaged with the content, I want to stay on that page, so I tolerate the popup (or might actually interact with it if I'm that much engaged by the content). The only scenario that reeks of desperation is the mouseout one that @Alvaro mentions, which always makes me feel like the website is panicking that I'm about to leave. Unfortunately, it just makes me leave all the faster - especially if it was an accidental mouseout that triggered the popup in the first place. | |
| Jan 24, 2017 at 10:21 | comment | added | Alvaro | Good points on the delay. Other example is when the mouse cursor is going to reach the address bar. | |
| Jan 24, 2017 at 10:20 | history | answered | Izhaki | CC BY-SA 3.0 |