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Sometimes, it feels like a product needs a brand refresh. A new label, a new design, a new bottle shape — something. Yet as Adam, Joanna, and Zach discuss on today’s episode of the “VinePair Podcast,” moving away from an established design or aesthetic can serve to confuse and even alienate consumers. By changing the package, are you also tinkering with the product inside as well?
Zach is drinking: 2014 Gramercy Cellars “Forgotten Hills” Syrah
Joanna is drinking: Dewar’s Distillery Edition Scotch
Adam is drinking: Chopin Family Reserve Vodka