Business Marketing
Successful sales and marketing organizations have well-defined methodologies for identifying which sales opportunities to pursue. At the same time, successful campaigns penetrate target organizations across multiple departments — product, development, marketing, finance — to identify strategic accounts.
Accurate, timely business intelligence is a key component to a successful business marketing plan. Hoover's offers the in-depth information you need to identify and segment prospects — the foundation of a successful business marketing plan. Research markets, forecast trends and target likely growth areas.
Business Marketing Resources
What is your ideal customer?
The "perfect" customer just doesn't exist. But this article will detail proven ways to help you narrow down the characteristics of your potential target.
A Guide to Understanding and Profiting from Business Information Resources
Learn how using business information gives your organization the competitive advantage to meet your goals in 2007.
How to Convert Prospects to Sales Faster with Pre-Call Planning
Learn how fast access to detailed information about prospects will help your team close more sales in this exclusive white paper.