
Vice President, Marketing
Greater Los Angeles Area

Vice President, Marketing
Greater Los Angeles Area
Marketing and communications executive with an extensive knowledge of Internet marketing and advertising. Public relations training and agency experience with Paladino & Associates and Murphy O'Brien Communications. Strong base of interactive industry contacts developed while at game developer Viridis Corp., as co-founder of InterActive Agency, Inc. (iAgency), a board member of VIC and co-founder of the Digital Coast Roundtable's Industry Relations Committee. As vice president of sales and marketing at Search123, introduced company to ValueClick, Inc. which resulted in its acquisition in 2003. Currently vice president of marketing for ValueClick Media.
Internet advertising, search engine marketing, e-mail marketing, affiliate marketing, public relations, marketing strategy, interactive entertainment, convergence media, interactive television, online communities and e-commerce.
(Public Company; 1001-5000 employees; VCLK; Marketing and Advertising industry)
June 2003 — Present (6 years 8 months)
In charge of marketing strategy and implementation for ValueClick Media, including product marketing, event marketing, industry relations, advertising, public relations and development of sales and marketing collateral to increase awareness of ValueClick Media within the online advertising industry.
(Privately Held; 11-50 employees; Internet industry)
May 2002 — June 2003 (1 year 2 months)
Devised and implemented marketing and sales strategy for one of the first pay-per-click search engines, which led to its acquisition by ValueClick, Inc. in June, 2003.
(Privately Held; 11-50 employees; Internet industry)
May 1995 — May 2002 (7 years 1 month)
Co-founded one of the first agencies to specialize in Internet marketing, public relations and advertising. Clients included Warner Bros. Universal Studios, Coca-Cola, SegaSoft, Miller Freeman, HBO, Paramount, Twentieth Century Fox, Imagine Television, Symantec, Software Publishers Association, DIRECTV, NBC, The Palace, Writers Guild of America, CompuServe, New Media Magazine, Qualcomm and eToys.
(Privately Held; 51-200 employees; Computer Games industry)
May 1994 — May 1995 (1 year 1 month)
Developed and implemented sales, marketing and PR programs to attract CD-ROM game development contracts from publishers including Discovery Channel, IVI Publishing and Philips Interactive.
(Internet industry)
1993 — 1994 (1 year )
In charge of new business and campaign development for travel, high-tech and food and beverage accounts including Molto Fino Clothing, Bicycle Club Casino and the Sunset Marquis Hotel.
(Privately Held; 1-10 employees; Public Relations and Communications industry)
May 1990 — May 1993 (3 years 1 month)
Agency operations and account management for entertainment clients including Zsa Zsa Gabor, Valerie Harper, Debbie Reynolds, Mr. Blackwell, the Hollywood Wax Museum and Western Costume Company.
Bachelor of Science , Public Relations, Marketing , June 1986 — May 1990
online marketing, advertising, brand marketing, social media, public relations, marketing, communications, media, television, radio, print, online, entertainment, technology, finance, music, philosophy, news, science, parenting
Network Advertising Initiative, Interactive Advertising Bureau, Digital Family, thinkLA