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Mar 19
2009
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I recently had the pleasure of seeing Guy Currier, of Ziff-Davis Enterprise, give a talk about their research on spending. His approach seemed more like an engineering analysis than what I've come to expect from a survey-based researcher. And that is a GOOD thing.
The breath of fresh air in his presentation was simple: he had "confidence factors" or "proposed adjustments" for survey results based









The issue you mention, about fields changing name...