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Chief Business Marketer is the new monthly e-newsletter from Chief Marketer that�s written specifically for senior marketing managers, ad managers and media buyers at leading B2B companies and ad agencies. Each edition provides case studies that look at real-world situations and solutions�how-to articles that offer practical tips and advice for addressing today�s unique marketing challenges�and insights into the latest industry research covering B2B markets.
Latest Articles from Chief Business Marketer:
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New Pig Finds the Funny Side of B-to-B
B-to-B marketing creative tends to hit features and benefits, rather than the funny bone. And experts typically advise marketers to be cautious when using humor. But it�s always been part of New Pig�s DNA. ...
Tracking B-to-B Behavior to Learn How to Approach a Lead
Consumer leads often come laden with enough information to make marketing easy. The process of identifying and qualifying business leads�which, typically, don�t proceed to an immediate close�is a different story. ...
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Breaking Into the Lucrative Government Market
Chief Marketer recently asked business-to-government consultant Mark Amtower for tips on marketing to state and federal government agencies. �It�s gotten even more convoluted, and there�s a lot of competition,� says Amtower, author of the recently released Selling to the Government. �That doesn�t mean you can�t get in the market, but you have to set your expectations realistically.�...
From the Big Fat Marketing Blog: Dan O'Shea
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Dan O�Shea is a freelance writer based in Chicago who covers a variety of topics, including telecommunications, business-to-business marketing, finance, entrepreneurial trends and fantasy sports leagues. He has more than 20 years experience as a professional writer and editor, and is the former editor-in-chief of Penton Media�s Telephony magazine (now called Connected Planet).