By Richard H. Levey
Here’s a sign of the times: K&G; Fashion Superstore’s loyalty program has captured physical and e-mail addresses since 2007. But when the retailer implemented a new point-of-sale system in 2010, its marketing executives knew mobile had to be priority.
“K&G; is driven by African-American consumers,” says Matt Stringer, senior vice president of marketing for Men’s Wearhouse, which owns K&G.; “We define our core customer as 35-54, and we skew much more male than female.” K&G; looked at media consumption channels, and found the mobile channel had deep penetration among this cohort.
Read Full Story
Advertisement
 Over 3 MILLION 12 Month Buyers! GUTHY-RENKER® is one of the world's leading direct marketing firms. They have changed the face of infomercials, offering some of the most popular beauty, fitness and entertainment products. For more information, please contact Anna Feely at 201.865.5800 x2113.
|
By Rebecca Ray
World GDP is predicted to rise by hundreds of trillions of dollars by the year 2050. However, to benefit from this rise, your business will need to be active in more emerging markets than just the BRIC (Brazil, Russia, India, China) countries. The financial downturn of 2009 also shifted the competitive landscape for many companies, regardless of their geographic location or industry sector, putting a sharper focus on emerging markets.
Spending power continues to its upward trajectory in countries like Indonesia and Turkey, as well as the better-known markets of China and India. If it's time for your company to review and retool its marketing strategy for emerging markets, here are some guidelines to get you started down the right path.
Read Full Story
By Greg Bayer
Affiliate marketing can be an effective way for brand marketers to reach new customers and generate leads. As CPA, or cost-per-action, campaigns come of age and sophisticated publishers offer more targeted traffic sources, major brands are responding with more of their advertising dollars. Consumers are also responding, motivated by loyalty and offers that have real value.
The framework for CPA advertising is also firmly in place now. Ad networks have taken the time to build trust and a rapport with advertisers who might have been wary in the past. Affiliates have become more professional, skilled and effective. With sophisticated technologies, it's also easier to aggregate, target and segment audiences across the Web.
Read Full Story
By Adrea Rubin
Hands help us form powerful connections. They caress an elderly parent’s face, soothe a crying child, and pet our beloved animals. They pass out business cards, sign contracts, and introduce us to new partners. They also have the ability to click on our offers, write for more information, or call to buy a product.
Adrea Rubin reflects on the power of the image of hands in marketing, and the importance of connecting with those who "raise their hands" to become your brand advocates.
Read Full Story
|
