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This Just In

Online Privacy: Who Watches the Watchers?

To paraphrase Churchill, we haven�t seen the end of the battle over control of online privacy, or even the beginning of the end. But recent moves may at least signal an end to the beginning.

Checklists to Help You Better Plan Your Email Campaigns

Blog: Email Etiquette from Former Verizon Wireless CEO

Prospecting With Puppets Pulls for B-to-B Scientific Firm

Trivia Games Deliver a River of Customers for AARP, Others

Marketing Essentials Webcast Series

Direct Mail
• PURLS: A Primer on Personalized URLs
• Catalog: Keeping Catalogs Relevant in a Digital Age

Mobile Marketing
• Mobile Marketing: A Map of the Terrain
• Mobile Marketing: Text Message Basics
• Mobile Marketing: Smartphone App Basics

More Essentials Webcasts: Social Media Marketing | Email Marketing | Database Marketing

Editorial Research Library

Valuable insight into what others in your industry are thinking.
• Chief Marketer 2011 Prospecting Survey: Lead-Gen Gears Up Find out what almost 1,000 markets across categories say they'll be doing to win new customers this year.

• Chief Marketer 2011 Interactive Marketing Survey: More Tools, More Tryouts Get a full look at what marketers big and small are piloting in digital, and why they're not sweating the ROI--yet.

Tip Sheet

The latest tips and trends to help you market smarter

Latest Tip Sheet: Social Media
Tips for building relationships and your brand in the social space

Additional Tip Sheets:
• Retail
• Email
• Incentives
• Direct Mail
• Event Marketing
• Data Mining
• Contests/Sweepstakes

Digital Edition

Read the latest features from the April/May magazine

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View Back Issues

Rebuilding The Shack

RadioShack wants to remodel the brand without tearing down its legacy...

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Editors' Picks

Multichannel

Five Marketing Resolutions for 2011

It's never too late to make improvements

Data

Leveraging Atomic-Level Data

Two steps to improved targeting

Couponing

Getting a Grip on Groupon

How to make it work for your business

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