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- MCM Awards 2009
New Orleans
Wednesday, May 6 at 11:45am - Webinar: Convert those Leads w...
Your phone and desktop!
Thursday, February 26 at 2:00pm - Webinar: How Moosejaw Mountain...
Your phone and desktop!
Tuesday, February 17 at 2:00pm
Chief Marketer Marketing Blog: Topix.com is Another Example that Civility is Dead http://tinyurl.com/yl4mgaf
Chief Marketer Marketing Blog: Will Women “Ante Up” for Johnson & Johnson’s Online Stress Program? http://tinyurl.com/yaw2qyh
Chief Marketer Marketing Blog: E-mails We Love: Sephora http://tinyurl.com/yb3gmem
Invest in digital shopping technologies that prove successful, fund those that emerge with potential, use caution when testing early stage technologies, and fix or halt programs that don't show results
Both traditional retailers and pure-play online e-tailers use multiple channels to attract buyers and drive sales. For digital efforts that can be linked to a sale, measuring success is relatively easy...
It's become an axiom for these cost-conscious times: It's cheaper to retain or reactivate a current customer than to acquire a new one...
Chief Marketer Marketing Blog: Here’s What Happens When You Listen to Your Customers http://tinyurl.com/yl226k5
Chief Marketer Marketing News: Make Your Digital Shopping List http://tinyurl.com/y92vmox
Chief Marketer Marketing Blog: Making Sense of an E-mail Sign-up http://tinyurl.com/yfkzhzw
Chief Marketer Marketing Blog: I Spy…With My Little I Mac http://tinyurl.com/ydv4nb6
Broken media buying models can sink a brand's advertising performance. Still, they can run rampant today, even among top brands.
Hasbro's Littlest Pet Shop is running a promotion in February that would be any brand marketer's dream. In February, kids waving flags will parade through the aisles of 2,000 Walmart stores for three hours on a Saturday to promote the new EA Littlest Pet Shop game. The Feb...
Chief Marketer Marketing News: Silo-Busting Media Strategy & Allocation in Three Key Steps http://tinyurl.com/yadzwjs
