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Older Baby Boomers May Hold Surprises For Marketers
Age is an essential data point when targeting consumers. But advertisers who have pre-fixed ideas about what a baby boomer looks like may be in for a rude awakening as younger-thinking citizens age into this cohort. Take the oldest boomers, those born between 1946 and 1954. They're a lot more active�and a lot more computer-savvy�than previous generations of consumers in their mid-50s and mid-60s. Linda Armstrong, an executive vice president and practice leader at DMW Direct who specializes in health and age-targeted product launches, spoke with Chief Marketer about specific considerations marketers should mull when appealing to this group. ...
Fisher-Prices's New Zoo View Connects With New Moms
Everyone goes to a zoo to see something they've never encountered before. But a zoo-centric live-event campaign from Mattel subsidiary Fisher-Price is...
Picking Up Chicks: How Brands Relate to Women in Social Media
If women are a core target audience for your brand, chances are good you're already connecting to them via social media. Well, that is, good if you want...
Lessons From the Past: Ideas from 2010 Black History Month
Those thinking of creating retail campaigns tailored to African American consumers can get some good ideas from these initiatives, which were done last...
10 Tips for Marketing to African Americans
Create an emotional connection with African American consumers with appropriate thematic and product partners. Think Partner with brands African American...
A Marketing Segmentation Primer, "Seinfeld" Style
Marketers always need to think about the segments that have the greatest need for their products. Targeting effectively depends on data and analytics, a concept that Kramer on "Seinfeld" could have applied to marketing the Bro....
Move Beyond Your Current Distribution Channels
Looking beyond the obvious, discovering new ways of doing things and finding new distribution channels is essential in today's fluctuating economic climate. ...
International Spotlight: Why 50 Cent and Facebook Feel at Home in Turkey
What are among the first five things that you think of when someone mentions "Turkish culture?" Probably Turkish coffee and belly dancing�though neither are native to the culture. However, unlike many other people, the Turks are not bothered at all in sharing the limelight for what one might consider two of their most visible cultural icons....
Reviews Nice to Share for TurboTax
Intuit's TurboTax product has had over 20 million customers, and over 50% of those folks are using Facebook and have, on average, 150 friends. They obviously...
Social Media Campaigns That Moms Love
Identifying Mom is the easy part�who she is, where she is, and what she likes. The hard part is balancing content with brand messaging and finding the right tone and authenticity. ...
