By Larry Riggs
The Recreational Boating and Fishing Foundation is mining its internal database for a direct mail pilot test to get boat owners to reregister their crafts before boating season officially leaves the dock.
Later this month, the RBFF will send about 25,000 mail packages in Ohio, the latest state to sign on for the program.
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By Stephen R. Lett
Even in today's multichannel world, print catalogs are still a huge online traffic driver for many marketers.
Learn why the lifetime value of a catalog buyer is often typically higher than that of a web-only purchaser, and why you should be using catalogs to help build your house file.
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By Larry Riggs
Each week in Broker Roundtable, we ask list brokers to give their opinions on issues that matter to the marketing community. This week's question: With targeting becoming ever more precise, how important do compiled lists remain and why?
Our current panel includes Price Anderson of DirectMail.com, Patricia Leone of Leon Henry Inc., Dave Hare of New England List Services Inc., Michael Peterman of Veradata and Michele Volpe of Media Source Solutions.
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By Chris DeMartine of NextMark for Chief Marketer
Each week, Chief Marketer and NextMark offer a selection of files new to market. Lists featured this week include Active Interest Media Enhanced Masterfile, Americans for Republican Values, CBD Homeschool, In Business Professionals Gift Buyers and New Vitality Package Insert Program.
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