Chief Marketer - Database, Magazine, Broadcast, Cable, Presence, Online, and Multi-Channel Marketing

This Just In

How to Heal Your Site after Google�s Panda Update

Did you get mauled by Google�s Panda? Are you sure? And if you did, do you know how to nurse your Web site back to health on the world�s foremost search engine?

How to Tell If Your Ecommerce Video Is Driving ROI

Email And The Chinese Market: One Billion Opportunities, One Billion Potential Pitfalls

DR Radio�A Low Cost Medium With Wide Reach: Special Report

Best Practices: Why Your Website Must Encourage Email Sign-Ups

Marketing Essentials Webcast Series

Direct Mail
• PURLS: A Primer on Personalized URLs
• Catalog: Keeping Catalogs Relevant in a Digital Age

Mobile Marketing
• Mobile Marketing: A Map of the Terrain
• Mobile Marketing: Text Message Basics
• Mobile Marketing: Smartphone App Basics

More Essentials Webcasts: Social Media Marketing | Email Marketing | Database Marketing

Editorial Research Library

Valuable insight into what others in your industry are thinking.
• Chief Marketer 2011 Prospecting Survey: Lead-Gen Gears Up Find out what almost 1,000 markets across categories say they'll be doing to win new customers this year.

• Chief Marketer 2011 Interactive Marketing Survey: More Tools, More Tryouts Get a full look at what marketers big and small are piloting in digital, and why they're not sweating the ROI--yet.

Tip Sheet

The latest tips and trends to help you market smarter

Latest Tip Sheet: Social Media
Tips for building relationships and your brand in the social space

Additional Tip Sheets:
• Retail
• Email
• Incentives
• Direct Mail
• Event Marketing
• Data Mining
• Contests/Sweepstakes

Current Issue

Read the latest features from the April/May magazine

View Digital Edition
View Back Issues

Rebuilding The Shack

RadioShack wants to remodel the brand without tearing down its legacy...

Subscribe to the Digital Edition

Editors' Picks

Multichannel

Five Marketing Resolutions for 2011

It's never too late to make improvements

Data

Leveraging Atomic-Level Data

Two steps to improved targeting

Couponing

Getting a Grip on Groupon

How to make it work for your business

Chief Business Marketer

Get the new monthly e-newsletter from Chief Marketer, written specifically for senior marketing managers, ad managers and media buyers at leading B2B companies and ad agencies. Go to Chief Business Marketer now