Latest News
Using Technology to Improve Your Marketing Ecosystem
From the CMO Council research study, "Unify to Multiply Marketing Ecosystem Effectiveness," here are 10 ways to create value for your marketing ecosystem:...
Keeping Score: When Processing Leads, Remember Not All Customers are Created Equal
When a company employs a marketing automation system to score its incoming leads, it begins assigning points to prospects based on their activity. But,...
Software Tool Marketer Goes the Wiki Route
YOU CAN HAVE THE GREATEST LOOKING WEBSITE IN THE WORLD, with the highest quality content possible. But if your prospects can't find what they're looking...
Get Your Train on Track
With budgets being watched more carefully than ever, putting a tighter rein on the demand chain for marketers is more important than ever. We keep coming...
In Search, Size Matters: Make Sure Your Automation Investment is on the Right Scale
When looking at what tools you need to automate your search engine marketing operations, make sure you're selecting the tools right for the size and scale...
The Case for Digital Technology Integration
If time equals money, and improved processes equal time, it�s easy to see what benefit integrating your digital technologies and data can provide to your business�especially if the result will help fuel deeper engagement with your customers....
Don't Let Too Much�or Too Little�Content Stall Your Marketing Automation Plans
Embarking on a marketing automation initiative can be a daunting task. If you're trying to nurture leads, you need something to offer these prospects...
How Asset Management Systems Can Help the Sales Process
As sales teams look to the marketing department to help give them a competitive edge with the materials they present to prospects, many marketers are looking to marketing asset management (MAM) systems to help them deliver. ...
Think Like a CIO: Use Technology to Improve Brand Loyalty Think Like a CIO: Use Technology to Improve Brand Loyalty
Many CMOs don't go beyond an annual customer satisfaction survey, brand study or something managed by their service/support teams. Taking this view is a mistake, and here's why....
E-mail Service Providers: How to Distinguish the Exceptional from the Standard
Fortunately there is an important aspect of e-mail software that marketers can zero in on when evaluating service providers. It�s that old, familiar standby: data. ...
