Additional Whitepapers:

Downloadable Whitepapers from Parago:

• Rebates a gateway to richer consumer relationships, brand interaction
• Rebates. Not such a dirty word

	Effectively Measuring Social Media Join the experts from Altimeter Group and IBM Coremetrics as they demonstrate how to accurately measure social channels by bringing together massive amounts of data from disparate sources to gain a clear picture of results. Register for the 4/21 Webinar

	Testing Ready: The 7 Secrets to Successful Website Testing and Targeting Amadesa and the e-tailing group recently completed research on website conversion optimization and relevance targeting through which crucial insight was gained from 160 online merchants. Download now!

	Personalization Metrics: The Definitive Guide to Measuring Success The industry's first report on which key performance indicators are most important for effective personalization and measurable value. Avoid the pitfalls of misinterpreting data while properly segmenting customers responding to product recommendations. New topics covered each month. Download Now

5 Key Considerations before Creating a Catalog Digital Edition Catalog marketing becomes more multichannel by the minute. The growing challenge is to engage target audiences that now expect 24/7/365 access through their media of choice. Digital editions can provide a market advantage when integrated with other print and digital media. This white paper presents five items to consider that will help your digital edition be more successful. Download Now

Free Webinar: Crack the Code: Getting C-Suite Buy-In for Your Marketing Tech Purchases Join Suresh Vittal, vice president and practice leader, Forrester Research as he discusses his recent research on marketing technology adoption and the buying process. He�ll share key pain points for marketers today and how automation can help. And, he�ll offer his thoughts on how marketers can get C-suite buy-in. Register Now

	Free Webinar: Build Email Marketing Momentum Hear Tina Stewart and Michele Doyle of Lyris share how streamlining campaign development and deployment, and creating elegant email design and analytical processes will boost your ROI. Register Now

Explore the new world of communications. Marketwire�s free eBook, Mastering Audience Engagement, will guide you through the new media environment and reinvent your role as an audience engagement professional. Each chapter discusses a different step in the Audience Engagement Cycle, an evolving process for turning your brand's audience into brand ambassadors. Download Now! Building Dominant B2B Brands in a Digital World The digital world has fundamentally changed the way B2B buyers find solutions, select vendors and close the deal. More than ever, buyers depend on the web as their 24/7 B2B superstore. B2B marketers must be nimble to build brand preference. Learn about catching their attention wherever they are � on the web downloading content, watching videos and perusing social media sites. Download this white paper to learn more about catching their attention wherever they are � on the web downloading content, watching videos and perusing social media sites. Download Now 5 Questions Companies Must Tackle to Attract & Retain Customers Sales, marketing and customer service teams need a wide-angle view across company silos to deliver the greatest value to the best customers for the least cost. To do that, they must have access to trusted and complete customer information. If you�re looking to bridge the information silos that exist across lines of business, divisions, departments or regions, this online guide is for you. Download Now Free Webinar: Crack the Code: Getting C-Suite Buy-In for Your Marketing Tech Purchases Join Suresh Vittal, vice president and practice leader, Forrester Research as he discusses his recent research on marketing technology adoption and the buying process. He�ll share key pain points for marketers today and how automation can help. And, he�ll offer his thoughts on how marketers can get C-suite buy-in. Register Now Rebates a gateway to richer consumer relationships, brand interaction Cash Back is Back: Much to many marketers� surprise, the truth is rebates work because (gasp!) consumers like them, look for them and reap the benefits. New research revealed this month shows that 88% of consumers have a positive or neutral perception of cash-back offers. (Based on a survey of 525 consumers.) The fact of the matter is, consumers that are shopping on price are willing to receive it via instant discount or rebate. Download now Free Webinar: Build Email Marketing Momentum Hear Tina Stewart and Michele Doyle of Lyris share how streamlining campaign development and deployment, and creating elegant email design and analytical processes will boost your ROI. Register Now

	Recovering Revenue from Lost Sales: Recapturing Click-Aways, Walk-Aways, Redirects & Other Causes of Lost Sales Many businesses are struggling to find new paths for revenue growth, yet most leave money on the table due to inefficiencies in inventory, channel structure, and customer experience management. This white paper quantifies the revenue being lost to organizational breakdowns, and offers suggestions for recovering customers and missed sales opportunities. Click here to download
	Outside the Box Education - Register to Attend PARCEL Forum & Save up to $200! Now is not the time to sit back and pat yourself on the back for making it through one of the worst economic periods in our history. It is the time to arm yourself with knowledge and prepare your company for the opportunities that lie ahead. It�s time to attend PARCEL Forum, October 4-6th in Chicago! Register by calling 866.378.4881 or www.PARCELforum.com.
	Holidays in the Cloud: How Moving to Hosted Technology Can Boost Seasonal Sales As we approach another holiday season, increasingly-savvy shoppers are turning to the online channel to research and purchase products, and expect to find the same speed, intuitive design capabilities, and user-friendliness that they find elsewhere on the fast-improving web. Join Nitin Mangtani, Senior Product Manager at Google, and Jack Kiefer, President & CEO at baby products web merchant BabyAge.com, for this special look at recent innovations in hosted site search technology. Free Webinar - Now Available on Demand Download Now!
	Simplifying Sales Tax for Ecommerce Merchants The ever-changing landscape of multi-channel and online commerce includes intense challenges and risks around keeping up with thousands of sales tax rates, rules, boundaries, etc. Avalara, the leader in automated sales tax compliance solutions, offers a free whitepaper outlining best practices for dealing with these challenges. Download now!
	Fuel Your Online Marketing Applications with Offline Data � Provide a personalized shopping experience on your web site, through emails, targeted display ads, social media, and more � Increase conversion and average order value by delivering relevant recommendations at just the right moment � Build customer loyalty by creating a personalized experience on your web site, and extending it across channels Download Now
	The Customer is King: National Geographic School Publishing's Approach to Customer Service Even in difficult economic times, the customer is king. Customers might be reluctant to part with their money, but are willing to spend if they know for certain that they will get the right product and great service from your company. As you're looking for ways to "do more with less," one thing that can't be overlooked is high quality customer service. Join us for a real-world case study view of how CDS Global customer National Geographic School Publishing places customers first without sacrificing quality. Free Live Webinar - Wednesday, September 29, 2010 - 2:00 p.m. ET / 11:00 a.m PT Register now!
	Does your social media strategy force marketing to act like customer service? If your organization is like many others, the marketing department drives its social media initiatives. In many ways that makes sense. After all, marketing is responsible for ensuring the integrity of your company�s brand and reputation�which a few wayward comments on Facebook can quickly damage. Naturally, most marketing departments have budgets and resources that they can apply to these challenges, says Esteban Kolsky, a customer strategist. Download Now
	Coremetrics 3rd Annual Online Retail Holiday Readiness Report Industry Benchmark Analysis & Best Practice Guide to Maximize Holiday Returns Download Now Historical statistics, current trends and latest industry forecasts Strategies for social media, instant retargeting, in-depth personalization, mobile and more Best practices for the holiday retail season