We surveyed top CMOs to get the real story about how they use social media. See how CMOs use and measure social media.

Learn what's next in social from thought leaders like Clay Shirky, Jeremiah Owyang, and Facebook's Dan Rose and brands like P&G; and Best Buy.

In this report, top CPG brands share tips for enhancing cross-channel marketing, building brand loyalty, and measuring social ROI.

We surveyed CMOs with The CMO Club to learn how social media measures up in their organizations -- and their answers may surprise you.

Thought leader Shel Israel shares ways to integrate customer intelligence into your business.

Consumer use multiple touchpoints to engage with your brand before they buy. Leading CPG brands share how to be a part of the conversation.

By making ticket-buying social, Ticketmaster connects with and empowers their customers. Learn how Ticketmaster leverages social to interact with customers and drive new sales.

This eGuide, How to Create and Run a Winning Webinar Series, will help you get things right virtually every time and make sure your webinar series is a continued success.

Read how an outsourced software product-engineering team revived a cold prospect list with a lead nurturing strategy.

Over 500,000 apps are competing for users. App store visibility is key in attracting loyal users who will come back, make a purchase or register. Find proven ways to increase your ROI and get your app in the hands of loyal users.

Marketers, managers and technologists all need real-time performance insights at their fingertips. Webtrends invites you to experience the award-winning Analytics 10, unified analytics uniquely made for digital marketing professionals in this webinar featuring Logitech and 3M.

Nielsen and Facebook recently joined forces to develop effective, near-real time ad effectiveness solutions to determine consumer attitudes, brand perception and purchase intent from advertising, including aided awareness, ad recall, message association, brand favorability, and purchase consideration.

In this report you will learn how to use game techniques to improve online ad engagement, including examples from two real-world campaigns.

The objective of this research was to learn how doctors react to existing online communication methods and communities, and to learn about their feelings and attitudes about communicating directly with pharmaceutical companies.

In this report you will learn how to optimize your e-commerce videos to improve conversion rates and boost online product sales.

Today's hyperconnected consumers expects rich, engaging experiences wherever they interacts with your product or service. This report will show you how to use rich media to engage mobile audiences, create flawless website experiences, and improve online ad performance.

A whitepaper for PR professionals that gives you the intelligence to analyze why and when to adjust your strategic communication plans.

Social media has changed the velocity of crises and how companies must manage them. It's time to speed up to keep pace. The Speed Kills whitepaper offers tips for managing crisis in the era of social media.

Read the top five reasons why companies have chosen MediaVantage to help them effectively manage their brand, corporate reputation, media relations and stakeholder relationships.

An informative new whitepaper highlights the importance of consistency for your brand's success and offers four recommendations that every PR professional should consider for more effective communications.

This paper will review growth drivers, and outline steps service providers can take to enter a new age of lifecycle marketing and promotions to increase ARPU and address churn.

This paper will examine and review the application of persistence and triggers in a new age of loyalty marketing to increase brand affinity and drive revenue.

Learn how retailers can use mobile barcodes to attract new customers, keep their existing customers, and build multiple and repetitive sales.

This eBook explores how organizations can connect and nurture relationships with prospects and customers by effectively leveraging social media and real-time collaboration tools.

Heard the buzz about advertising on Facebook but not sure where to get started? We interviewed Facebook's Director of Monetization for 5 must-have tips on how to achieve success using Facebook's Ad Platform.