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Social Media   Marketing

What to Consider When Creating B-to-B Lead Evaluation Models

Social Media, the 19-Year-Old Dude Rule, and the �Humanization of Business�

Coming to a Retail Site near You: Social Sign-ins

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Direct Marketing

Chief Marketer Listline May 16

Retooling Your Marketing Strategy for Success in Emerging Global Markets

Broker Roundtable: Are Compiled Files Still Important?

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Online Marketing

In Search, Guarding Against the Deadly (and Costly) 404 Error

Tips for CMO Career Longevity in a Web-based Age

Levi�s Curve ID Builds Buzz with Authentic Blogger Voices

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Search Engine   Optimization

SEO and Replatforming: How Your Ecommerce Upgrades or Overhauls Can Affect Search

Website critique: Polishing a pewter merchant's site

Consumers Making Most of Mobile Search

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Search   Marketing

Fixing the Destination URL Money Pit in Paid Search

BedBathStore.com Gets Boost From Renewed SEM Efforts

Site Search Refinements Can Improve Usability

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Mobile Marketing

Waking the Sleeping Beauty: Chivas

Buick Zeroes In on Verizon iPhone Users with Mobile Ad Campaign

Smartphones Extend the Desktop Experience�Including Search: Google Study

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Promotions 

Subway CMO on the Brand�s �Commit to Fit� Sweepstakes (Take Two)

Kraft Talks Cheese, Communities and ROI

Facebook Credits a Winning Incentive for Shoebuy

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Research 

Chief Marketer 2010 Prospecting Survey: Lead-Gen Gears Up

find out what almost 1,000 markets across categories say they'll be doing to win new customers this year...

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Direct Marketing News

From Direct Magazine

Credit Card Mailings Expected to Rebound

Transforming Social Dispatches into Email Content

BabyAge's Site Redesign Boosts Mission, Brand And Sales

LA Weight Loss Tests New DRTV Campaign

Broker Roundtable: What's the Impact of Foreclosure Crisis on Hotlines?

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Promotional Marketing News

From Promo Magazine

Dos Equis Taco Truck Makes Life "Interesting" for New Yorkers with Exotic Fare

Catalina Bypasses the Register to Offer Online Printable Coupons

General Mills Tests Using Groupon to Drive Trials, Coupon Use

Social Coupons Adding Mobility for Real-Time Deals

Amex Runs Admin Professionals Gift Card Sweep from within LinkedIn

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COMMUNITY Thoughts and opinions from MultiChannel Merchant editors & columnists.

Big Fat Marketing Blog

Blog: Beth Negus

By Beth Negus Viveiros

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