Promo and Events
Short and Sweet: Quick Tips for Marketing Success
If you've got a few minutes, we've got a few great ideas. Actually, more than a few. Make that a lot. Given that everyone is swamped at the end of the...
Easy Stages to Mobile
It's no shocker that more people are accessing the web today via mobile devices than ever before. A July 2010 study from the Pew Internet & American Life...
A Head Count for Mobile Ads
First come the ads, and then, as night follows day, must come the metrics. That's the rationale behind new guidelines for measuring the impact of mobile...
Use Drip Dialogue to Build Loyalty
In a traditional loyalty program, the key component of dialogue is the value exchange you provide value-added information to your customers, and they...
Sweeps Don'ts
DON'T lose sight of your primary objective. Sweepstakes are usually quantitative they can draw the interest of a large number of people, but they're not...
Join the Coupon Crowd: Examining the Social/Coupon Connection
To judge how hot the social coupon space is now, try this unscientific experiment. Look up an online article on one of the category leaders say, Groupon...
Look, Up in the Sky | Farmers Insurance Connects in FarmVille
Forget scarecrows. In a recent virtual promotion, folks in FarmVille were encouraged to fly a Farmers Insurance Group-branded blimp over their crops to...
When, Where and Why; Tips for Live Events
Planning a live event? If you want it to be a success, don't forget the basics, like: MESSAGE: Make sure the on-site elements and activities effectively...
Make Logo Bearing Freebies Worth It
Distributors of promotional products reported a 9.4% increase in sales, to $7.8 billion, for the first half of 2010, according to the Advertising Specialty...
Good Things From Martha: Sub Card Ideas
Leave it to Martha Stewart to find crafty ways to pack a cornucopia of incentives into a renewal offer. In a recent mailing, if a $25 one-year subscription...
Eye Popping Packaging: The Shelf Appeal of Holograms
Holographic packaging can add shelf appeal and draw consumers' attention. The latest advances in film coating and manufacturing technology have opened...
Contest Helps Philly Cream Cheese Spread the Word Virally
Mix some Philadelphia Cream Cheese with a few of your favorite ingredients and you could be on your way to winning the Real Women of Philadelphia Recipe...
