April 21, 2011
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By Richard H. Levey
Shopping card abandonment frustrates online marketers to madness: The prospect has been reeled in, the desire for an offering is clearly there, and the selection has been made. Yet customers still walk away at the last possible second.
Addressing the question of how to retain people at this point was the last—but perhaps most important—step in a page-by-page redesign undertaken during the last two years by online body products marketer Fragrance Direct.
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By Tim Parry
When it comes to Daily Deal sites, the question used to be, When will Facebook and Google be major players? Well, it seems the social network and search engine giant are more than ready to play in that space.
Speaking earlier this month at the Daily Deal Summit in New York, Yipit co-founder/CEO Vinicius Vacanti said both Facebook and Google have shown signs that they want to enter the rapidly-growing flash sales space.
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By Patricia Odell
When you’re in the grocery store, you might come across a bunch of Chiquita bananas wearing tags promoting the animated film “Rio,” or a floor cling with similar messaging. And when the film opens on Friday you’ll see Chiquita product placements woven into the storyline.
The deal to promote "Rio" from Twentieth Century Fox sounds pretty standard for a movie partnership until you discover that the “Make Your Way to Rio” sweepstakes site has been gamified, or populated with popular concepts taken directly from the world of gaming and applied to site features.
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