Outdoor
Billboards Put Conan's Team on Lamar's Side Too
Twitter is a powerful way to connect socially with fans and friends online. And thanks to a series of digital billboards, Conan O'Brien and Lamar Advertising have found a way to tweet in the real world�and build their brand profile in the process....
Why Brands Find Theme Park Sponsorships Attractive
It's spring, and theme parks around the country are dusting off the hot-dog carousels and testing water rides. Sponsorship firm IEG took a snapshot of...
How Street Stenciling Can Draw in Customers | Street Smarts
To promote the release of Tim McGraw's latest album Southern Voice, a two-part teaser street-stenciling campaign was produced and executed in October...
Digital Signs of the Times
(Multichannel Merchant) Take a walk around Times Square in New York and you'll instantly see the power of digital signage. From virtual billboards to point-of-sale monitors, audio and video cry out to passersby. ...
Allstate Hits College Football�s Goalpost Nets
Over Labor Day Weekend, college-football fans watching games on ESPN and ABC got a not-so-subliminal message before each field goal or point-after touchdown attempt: �You�re in good hands with Allstate.�...
