VIRAL & SOCIAL MARKETING
Visa Memory Mapper Lets Users Build and Share Vacation MemoriesAs the peak travel season gets underway, Visa is working to show that it should be traveler�s preferred payment method. Visa has introduced a new tool on its Facebook page called Memory Mapper, the free app uses Google Maps satellite technology and cardholders� own photos, videos, captions and selected music to produce a unique, visual keepsake of their travels. The promotion calls for users to, not only use the tool to create a keepsakes for themselves, but to spread word about the tool virally by sharing the keepsake with family and friends. ... |
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WORD-OF-MOUTH MARKETING
Best Practices in Word of Mouth and Social Media: WOMMA
At the Word of Mouth Marketing Association (WOMMA), where I serve on the board, we are keenly aware that a new premium is being put on research that can help marketers to prove the impact and business outcomes associated...
How to Define and Communicate Word-of-Mouth Success
After embarking on a campaign to promote your brand with word-of-mouth its is now time to present your report to company management. But how will your group communicate WOM results to show the real value?...
Word-of Mouth Marketing Takes on the Recession
The dilemma many brands face today is trying to maintain, or dare we say, grow their sales in a near dormant economy with far fewer resources to execute consumer marketing programs...
Word-of-Mouth, a Key Component of the Marketing Mix
So how do you find out where to get the best chicken vesuvio in town? It�s likely you�d ask a friend or colleague who knows the local restaurant scene and go try the dish?...
Six Ways to Leverage Word-of-Mouth Marketing
Word-of-mouth marketing is the most cost effective means of reaching current and future customers, and the most important interaction driving product purchases. Because of its powerful reach, relatively low cost, and the credibility it enhances, WOMM is a powerful tool, particularly in a recession.
Here are six ways to keep people talking: ...
Viral/Social Research
Facebook Posts More Engaging Early in the Day, with Images: Vitrue
According to research by social media marketing agency Facebook, Vitrue posts incorporating images-including photos and coupons...
Facebook Ad Spending to Nearly Double This Year: eMarketer
Global marketers will almost double their ad spending within the Facebook social network this year, according to a new forecast from eMarketer...
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External Resources
Word-of-Mouth Marketing Association: MMA is a global association that strives to stimulate the growth of mobile marketing and its associated technology. Members include agencies, advertisers, hand held device manufacturers, carriers and operators, retailers, software providers and service providers.
