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The Big Fat Marketing Blog

You say you want marketing news and commentary? Well, you came to the right place. The Big Fat Marketing Blog is updated daily by the editors of Chief Marketer, Direct, Promo and Multichannel Merchant. Opinions? Oh yeah, we got em'. Don't say we didn't warn ya'.

Archive for June 2nd, 2011

Sick of the “We Reached ‘X’ Facebook Fans” Press Releases

facebook-thumbs-down.gifIt’s kind of sad to see merchants of all types hitting the wires with announcements that they reached “X” number of Facebook fans (here’s the latest one).


Sure, it’s a great chest-thumping press release, but does the number of Facebook fans you have tell the story of how great you are in social media?


Many marketers and merchants seem to think Facebook is all about quantity. Quality still matters, and it may be more important than quantity. Here’s why: more

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You say you want marketing news and commentary? Well, you came to the right place. The Big Fat Marketing Blog is updated daily by the editors of Chief Marketer, Direct, Promo and Multichannel Merchant. Opinions? Oh yeah, we got em'. Don't say we didn't warn ya'.

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