By John Moore
Talkable brands do not rely on expensive traditional advertising to drive sales. Instead, they tap into the inexpensive conversational power of customers as their primary advertising vehicle. These brands enjoy the benefits of using word of mouth marketing to not only increase awareness, but also drive sales.
As a marketing manager with Starbucks in their formative growth years and later, as a marketing director with Whole Foods, I was fortunate to witness and participate in the various methods these brands use to get customers talking.
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 Join us for an enlightening conversation with CEO Rajiv Parikh covering real-world case studies from Position2's most successful clients. You'll learn how today's biggest brands take advantage of social media marketing tools to protect brand reputation, deliver customer support, collect market intelligence, and drive sales.
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By Patricia Odell
If you don’t know where your beach is, real or imagined, Corona will help you find it. It’s latest program, “Find Your Beach,” uses social and mobile to encourage people to dream up their own beach setting as opposed to just enjoying the tranquil beach images Corona has conjured up for years. n May, a major retail promotion, “Corona Beach Getaway,” sweepstakes set the stage for the summer program with codes placed on bottles and cans of Corona and hidden in packages distributed across the country. Phase two, “Find Your Beach” kicked off with TV spots, but focuses on a new Facebook page and mobile program.
Jim Sabia, chief marketing officer for Corona parent Crown Imports, talks about the importance of social media in the Corona campaign.
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By Brian Quinton
Groupon's success (and that of its closest rival, Washington, D.C.-based LivingSocial) has turned countless other players on to the potential of the “hyperlocal” marketplace, offering users large discounts on products and services tailored to their specific urban areas or neighborhoods.
Amazing. Now all the Chicago-based company has to do is reinvent itself — while scaling up to accommodate that growth.
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