EVENT/EXPERIENTIAL MARKETING
Schick Quattro Tour Evokes Shaving, Sans the ShowerThe Grove in Los Angeles has become a gathering place for throngs of women�young and oldish�since the sexy actor Mario Lopez began hosting the entertainment news show �Extra� from that location making it the perfect spot for the Schick Quattro for Women Disposables razor brand to kick off its mobile marketing tour on Saturday.... |
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Latest Research2009 Promo Event Marketing Survey: Marketers are Still Staging Events�Budget Cuts be DamnedVoters who felt traduced by the controversial returns of the 2000 presidential election between Al Gore and George Bush have long wondered just what the... |
The 2010 Promo 100Our Top 10 Experiential/Event marketing companies. View all Promo 100 winners here.
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Experiential/Event
Tips for Staging Events
Tips for Marketing Road Trips
So you're heading out on a road trip? Sure, that jazzed up vehicle is bound to be noticed, but how best to get people who don't happen to be in the area to stop by...
How Brands Like Microsoft Use Parties to Build Sales
Microsoft this month is spreading word of the release of Window�s 7 during several thousand parties hosted across the globe by employees and everyday people in their own homes...
Checklist for Staging Big City Events
The pain is still fresh in many Yankee fans' minds. They had gone to New York City in April and waited for hours in long lines for the chance at one of 250 pairs of free tickets to the opening day game ...
New Rules for Vehicle Marketing
Tips for optimizing and economizing those high-cost vehicle tours...
Latest Experiential/Event Marketing Articles
Mountain Dew Loyalists Win Return of Favored Flavors
This summer, Mountain Dew will return to store shelves some of its most loyal consumers favorite flavors: Pitch Black, Supernova and Typhoon. The beverages will return for a limited engagement as part of the �Back by Popular DEWmand� promotion. ...
Groupon Meets and Greets via Sponsorships
Groupon, the social coupon guru offering daily deals, is flexing its muscles through a number of sponsorships, including its recent appearance at the James Beard Foundation Awards, considered the Oscars of the food world. Another, much larger deal, now in the planning stages, is Groupon�s title sponsorship of the �Taste of DC,� a major event featuring local restaurants....
Waking the Sleeping Beauty: Chivas
Chivas Regal is a brand that has an aging consumer, and without a strong marketing focus to bring in new, younger customers, sales diminished. So parent company Pernod Ricard has reinvested in the spirit, and last month began an integrated campaign to attract young men with a relatable theme that dates back to the day in 1801 when James and John Chivas laid down the first casks of the fine Scotch whiskey: brotherhood....
Frito-Lay Thanks Fans for Record �Likes� after NYC Live Event
A highly integrated Facebook promotion run for a few days last month by Frito-Lay was very productive in drawing likes to the brand�s Facebook page: 1.5 million new likes in the space of 24 hours on April 11, reportedly a new standard, according to Guinness World Records. And as thank you, on April 29 Frito-Lay offered those fans a Facebook thank-you, in the form of a digital coupon for a free $4 bag of chips....
Schick Quattro Tour Evokes Shaving, Sans the Shower
The Grove in Los Angeles has become a gathering place for throngs of women�young and oldish�since the sexy actor Mario Lopez began hosting the entertainment news show �Extra� from that location making it the perfect spot for the Schick Quattro for Women Disposables razor brand to kick off its mobile marketing tour on Saturday....
I Spy a Dog
Scholastic and its �I Spy� brand celebrated 20 years last week with an event in New York City around the classic cadence of riddles and clues that are found among the pages of the beloved series....
Why Near East Chose Seattle for its First Vehicle Tour
Depending on where in the U.S. you live, you may or may not know what couscous is. The Near East brand, a marketer of couscous and other specialty side dishes, is about to change that by introducing its first mobile sampling tour. ...
Spring is in the Air: Time to Plan a Street Stenciling Promotion
As a few warm days remind us that spring may not be too far away, it may be time to add plans for a street stenciling campaign. The eco-friendly promotions can add a spark to online contests, point the way to in-store campaigns or announce a new musical CD. Add some addition power by teaming the stencils with street reps that can hand out coupons or other promotional materials. This unexpected encounter is very interactive with consumers and it�s usually a low-cost solution that yields high-impact and results. ...
Zippo Stages Musical Events to Build Sales in China: Case Study
Is a lighter just a lighter simply because it can fire up the tip of a cigarette regardless of its cost? Not if it�s a Zippo, the brand says, and therein lies the challenge of gaining market share and proving the value of a branded lighter that is more expensive than its generic counterparts. The Zippo Manufacturing Co. took this challenge to China last year where it staged six musical events�one per month�to convert buyers and build advocates among younger adults. ...
Soap.com Street Campaign Urges New Yorkers to "Schlep Less, Shop More"
New Yorkers are sadly accustomed to seeing people living in boxes. But during the second half of October they could also see a handful of people dressing in cardboard and interacting with the world...
Vehicle Shopping Tips for Your Next Road Show
When StarKist asked Grand Central Marketing to handle a vehicle tour over the summer to promote the healthy benefits of tuna, the agency chose an Airstream...
Events: Dirty Streets Make Great Canvases
City streets have a well deserved reputation for being filthy. And whether that's a good or bad thing depends on your perspective. GreenGraffiti, a company...
Custom Communications
AFTER A LIVE EVENT, brands typically extend one type of communication to consumers to keep the conversation going. Unfortunately, this narrow approach...
Behind the (Candy) Bar
Ghirardelli and its agency, The Smith Brothers, recently ran a series of sampling events, the largest promotion in the brand's history, distributing 1...
Nissan's New Leaf Aligns with Healthy Lifestyles
Nissan has more than 40 of its new Leaf vehicles riding along as support vehicles with an 800-mile, eight-day cycling road race. Of course, it is also showing off the cars benefits of being 100% electric...
