MOBILE MARKETING
Shopkick Partners with The CW to Offer Mobile Deals via TV AdsShoplick�s 2.0 update also lets users personalize pages with rewards offers from their favorite merchants... |
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2010 Pro Awards
2010 Best Mobile Marketing Campaign 2nd PLACE: 2009 Monopoly at McDonald�s |
Mobile Marketing Archive
Corona Creates a "Beach Mindset"
We�ve all seen the images. A couple relaxing on a sandy beach in some balmy tropical destination, icy bottles of Corona topped with a lime resting on a table between the two. It�s that image that the brand wants consumers to draw upon and imagine themselves partaking in this summer as it begins the second phase of its �Find Your Beach� campaign....
Many Roads to Mobility
Chief Marketer's 2011 Mobile Marketing Survey tracks the way brands are going where the customers go...
Health & Wellness � to Go
For health and wellness marketers trying to motivate healthy changes in behavior, mobile is a perfect fit. The most successful health and wellness initiatives are simple, convenient, and easily integrated into the consumer�s life. Mobile perfectly mirrors those attributes, allowing consumers to interact with the brand whenever and wherever they need to. Successful mobile programs devise engaging apps that create value for both the brand (through frequent and deep engagement) and the consumer (through instantly accessible information and support.) Here are four marketers who make mobile work: ...
Mobile Web a Tidy Fit for The Container Store
The brand�s mobile incarnation ports over popular Web features such as customer reviews, Click & Pickup, and the ability to check in-store availability of an item...
Shopkick Partners with The CW to Offer Mobile Deals via TV Ads
Shoplick�s 2.0 update also lets users personalize pages with rewards offers from their favorite merchants...
Waking the Sleeping Beauty: Chivas
Chivas Regal is a brand that has an aging consumer, and without a strong marketing focus to bring in new, younger customers, sales diminished. So parent company Pernod Ricard has reinvested in the spirit, and last month began an integrated campaign to attract young men with a relatable theme that dates back to the day in 1801 when James and John Chivas laid down the first casks of the fine Scotch whiskey: brotherhood....
ING Direct Smartphone Apps Build Loyalty, Community through Mobile Banking
A recent study by Forrester predicts that one in five U.S. adults will do some form of banking transaction over their mobile phones by 2015, up from the 12% who currently perform some of their banking over mobile handsets...
Easy Stages to Mobile
It's no shocker that more people are accessing the web today via mobile devices than ever before. A July 2010 study from the Pew Internet & American Life...
A Head Count for Mobile Ads
First come the ads, and then, as night follows day, must come the metrics. That's the rationale behind new guidelines for measuring the impact of mobile...
More Mobile Marketing Articles
External Resources
Mobile Marketing Association: MMA is a global association that strives to stimulate the growth of mobile marketing and its associated technology. Members include agencies, advertisers, hand held device manufacturers, carriers and operators, retailers, software providers and service providers.
American Teleservices Association:
ATA provides leadership in the professional and ethical use of the telephone for conducting business and is committed to serving the needs of its members, recommending the highest standards of quality for the channel and protecting the rights of consumers.
