E-Mail Marketing News |
Email Essentials NewsletterSign up for the free Weekly e-newsletter (Tuesdays) that offers keen perspective on what counts and what works in e-mail metrics and campaigns right now. |
Email Marketing Tip Sheet
Tips, tricks and trends
you can use to improve your marketing results today
• Integrating Social Media Into Your 2011 Email Strategy
• Why "Friends & Family" Should Be Part of Your Vocabulary
• 5 Tips for Complying With Can-Spam
...and much more!
Download this Tip Sheet Today!
Email Marketing Archives
Younger Marketers Quicker To Embrace Multichannel Efforts: Survey
Younger marketers� use of e-mail, social and mobile channels is no surprise to anyone. But a channel use survey from Pitney Bowes did uncover another channel preference that was unexpected: Marketers under 35 are also more likely than other age groups to use direct mail in their marketing mix....
Best Practices: Strategies for Growing an Email Program
Between opt-outs and email address changes, any brand's email list can shrink at the rate of 30% to 35% annually�most of it certainly because of the latter, rather than the former. Thus, it's imperative that marketers always have acquisition tactics in the field to ...
Email And The Chinese Market: One Billion Opportunities, One Billion Potential Pitfalls
There's a temptation for direct marketers to approach mainland China as just another collection of 1.34 billion potential customers. The English language has a word that describes this tactic. Failure. To illustrate a simple yet significant difference between Chinese consumers and westerners, consider how the U.S. direct industry would fare if people didn't have ready access to credit cards. In China credit cards are relatively new......
Online Trust Alliance Forms Data Security Framework
The Online Trust Alliance (OTA) has released a framework of security guidelines designed to help email and online marketers protect their valuable data assets. ...
Rebuilding The Shack: Radio Shack Remodels its Brand Without Tearing Down its Legacy
Can a 90-year-old brand with a name that evokes both your great-grandfather's mass medium and a backyard shed get hip? Fort Worth-based RadioShack thinks so...
Concentrate on B-to-B Enewsletter Content
Putting together a B-to-B e-newsletter? Focus on the actual reader, not the company...
Nine Ways to Get Customers to Fall in Love with Your Email Marketing
When it comes to email marketing, the last thing you need is for your customers to take you for granted. Here are nine ways to connect with your subscribers through every stage of the relationship...
Why Choosing an Email Service Provider Is Like Buying a House
Just as there is not one ideal house, there is no one ideal email service provider. But how do you know which is the right one for your needs and budget? Keeping these five tenets in mind can help you select the best ESP for you (and maybe the best house too!). ...
Email 2011: Another Pro Prognosticates
Luke Lawson, Experian CheetahMail UK and United Mail Solutions UK, offers his predictions regarding email marketing for 2011....
InterContinental Hotels Gets Personal with Integrated Email Platform
InterContinental Hotels Group (IHG) wanted to be able to create highly personalized transactional emails and lifecycle messaging for each of its seven brands on the fly. What�s more, it wanted to automate the process so that customers could receive the appropriate messages in as close to real-time as possible. Now that it integrated a new email platform, it can....
How to Avoid the Potential Pitfalls of Email Personalization
Email personalization is a great tactic. It�s a powerful tool for grabbing the recipient�s attention, talking to him directly, and showing you value him as a customer. But personalization can go horribly wrong. So before you begin, here are a few things to consider...
Email 2011: The Pros Prognosticate
Despite chatter about social media usurping it, email remains one of the most effective, and cost-effective, tools available to marketers. We asked several experts for their take on how email will continue to evolve and what it means to you....
Look Beyond Email Metrics to Measure Email Effectiveness
One strength of email as a marketing tool is its measurability. But if you measure the effectiveness of your email campaigns in a vacuum, relying exclusively on standard medium-specific metrics such as open and clickthrough rates, you could be underestimating their effectiveness....
Coffee Seller Keurig Tests Mail In Consumer-Focused Effort
If a new direct mail campaign from Keurig is successful, 2011 will see consumers moving at a slightly peppier pace...
From Email to Online: Ensuring a Seamless Customer Experience
As an email marketing professional, you obsess about maintaining and growing a database of responsive subscribers, ensuring that your emails make it through the myriad filters to their inboxes, and creating messages that are compelling enough to entice recipients to open them and respond. But you probably don�t worry too much about what happens once those recipients do click through. ...
Tips to Get Inactive Email Subscribers Responding Again
If you�ve heard it once you�ve heard it umpteen times: It�s cheaper to reactivate a current customer than it is to win a new customer. And when it comes to email subscribers, reactivation is doubly important: If a significant portion of your email file deletes your messages without looking at them, ISPs and mailbox providers could begin automatically directly all your outbound emails into the spam folder or, worse, could block you altogether....
First Impressions: Four Tips to Make Your Welcome Email Sing
Your welcome email is a prime opportunity to engage customers by inviting them in with a warm greeting, but it also lets them know what to expect moving forward. Perhaps most important, it marks the start of what is hopefully a long, prosperous relationship. Here are four tips for making dynamite welcome emails...
Postholiday Email Campaigns to Consider
If you market to consumers, you probably spent months formulating your Christmas season email strategy. But now that we�re in the thick of the shopping season, you should be turning your attention to your postholiday tactics. ...
"Friends and Family": Big Payoff from a Few Small Words
Some would say that the winter holidays are all about friends, family, and spreading the cheer. For email marketers, this translates into opportunity for deeper customer engagement, increased response, and higher return on investment through the use of the viral and ever-popular �friends and family� campaign. ...
Five Tips to Improve Your Holiday Email Deliverability
While it's tempting this time of year to send lots of email campaigns, it's better to be targeted and focused. Otherwise you risk brand disengagement, lower sales, and deliverability fallout that even the most talented of ISP relations managers would have a hard time cleaning up....
