By Brian Quinton
The latest version of Chief Marketer's mobile marketing survey finds a lot of marketers trying a lot of mobile tactics-- possibly hedging their bets on where mobile audiences will want to be contacted.
Text messaging and QR codes are getting the most traction, the survey finds, while optimizing a Web site for mobile access is far down. Click here to read a print version of this year's results and to get to a full-chart .pdf download (registration required.)
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By Richard H. Levey
Brands don't get to be 160 years old without being adaptable. Lou Paskalis, American Express's vice president of global media, content developing and mobile marketing, offers a double handful of considerations for companies—established and emerging—entering the mobile space.
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By Larry Bowden
It's no surprise marketing with mobile devices in mind is a focus for chief marketing officers now.IDC reported that it expects the global market for smartphones to grow 49.2% in 2011, with over 450 million smartphones, up from 303.4 million shipped in 2010.
How does one redirect this experience to the variety of mobile devices in the market today? It's actually not as difficult as you think. Here are five tips for creating an exceptional Web experience on mobile devices.
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