INTERACTIVE MARKETING
Chief Marketer 2011 Interactive Marketing Survey: More Tools, More Tryouts for Interactive MarketersGet a full look at what marketers big and small are piloting in digital, and why they're not sweating the ROI--yet... |
|
Latest Research |
The Promo 100Check out our Top 10 Interactive marketing companies. View all Promo 100 winners here.
|
Interactive Marketing Archive
Augmented Reality Sweepstakes Helps A&E; Debut 'Breakout Kings'
A&E; is promoting its new series, �Breakout Kings,� with a sweepstakes where players hunt down augmented-reality fugitives on their iPhones. The �Catch a Con� sweepstakes, run by augmented reality platform GoldRun, pulls players into the plotline of the show to hunt down escaped prisoners hiding out in New York�s Union Square, Chicago�s Magnificent Mile, Philadelphia�s Rittenhouse Row and in Los Angeles and San Francisco. ...
Optimizing Facebook's News Feed to Get More "Likes"
As brands come to use and understand Facebook more, they learn the best promotional strategies and tactics for them to best engage their audience like these promotions run by Speed TV and Miller Lite. one of the most important techniques a brand must learn is how to optimize posts to make them more �likeable,� or worthy of clicking "like." There are many ways to do this, but the method that is by far the most mysterious to brands is the often misunderstood News Feed....
5 Reasons Not to Run Standalone Facebook Promotions
With all the rush to market on Facebook, don�t push aside the ol� tried-and-true branded Web site. Johnson Controls, a provider of mechanical equipment and systems that control commercial building systems, is promoting its video contest, "Campus Green Scene," on the corporate website�as well as a microsite and Facebook. ...
InterContinental Pushes for Younger Loyalty Members with Online Trivia Game
On the heels of launching a pilot program with a platform that lets users win rewards for checking in to its hotels via location-based services, InterContinental Hotels Group has enhanced its Priority Club rewards program with a travel trivia game that lets registered members win extra points in daily and weekly contests. The introduction of game play into loyalty programs is a growing strategy with marketers spending more time thinking like gamers when developing or updating their programs....
Don�t Slight Your Brand Web Site in Favor of Facebook
With the full-on race to develop Facebook pages and launch promotions on those sites to build fans, don�t push aside the ol� tried-and-true brand Web site; home base, Ground Zero for consumers to get an in-depth picture of the brand, discover products, benefits, download coupons, and yes, even access a link to Facebook. Crate and Barrel, Cabela�s and Wise are examples of brands using their Web home pages as a staging ground for promotions. ...
Short and Sweet: Quick Tips for Marketing Success
If you've got a few minutes, we've got a few great ideas. Actually, more than a few. Make that a lot. Given that everyone is swamped at the end of the...
More Interactive Marketing Articles
|
External Resources
Interactive Advertising Bureau
IAB is comprised of more than 375 leading media and technology companies responsible for selling 86% of online advertising in the U.S. It is dedicated to the growth of the interactive advertising marketplace, of interactive�s share of total marketing spend, and of its members� share of total marketing spend.
Search Engine Marketing Professional Organization
SEMPO is a global non-profit organization serving the search engine marketing industry and marketing professionals engaged in it.
Web Analytics Association
The Web Analytics Association leads and supports the members by providing quality education, developing standards and best practices, conducting research and advocating for issues that advance the industry.
