LIVE NOW: Find Out Where You Rank

Promo unveils the 2011 PROMO 100, the prestigious ranking of the Top 100 U.S. promotion agencies. For more than 15 years, PROMO has presented this ranking to recognize the best and brightest agencies in the promotion industry, allowing agencies to weight themselves against competitors, while showcasing their strengths to existing and potential clients.
Register for the webinar!

Bud Casts Huge Net Across Social in Latest �Bud United� Casting Call

Corona Hides Codes in Pack to Run Up Summer Sales

Groupon Meets and Greets via Sponsorships

Subway CMO on the Brand�s �Commit to Fit� Sweepstakes (Take Two)

Marketing at Retail: Experts Talk Challenges

Nescaf�s Path from Soft Launch to Walmart to Facebook

More News

Editorial Research Library

Valuable insight into what others in your industry are thinking.

• Chief Marketer 2011 Mobile Marketing Survey: Many Roads to Mobility
This year's survey tracks a multiplicity of ways brands are positioning themselves to be where their mobile prospects are going...

Promotional Tips

The latest tips and trends to help you market smarter

• Web Metrics:
Tips for Better Video, Search and Social ROI
• Public Relations:
Tips for Building Your Brand in the Media
• Contests/Sweepstakes:
Tips for getting your target audience playing and engaged with your brand

ON THE SPOT

eEommerce-The Fastest Growing Channel for CPGs

Consumer packaged goods giant P&G; has indicated a desire to source 10% of its sales online. Given that it currently sources less than 1%, that sounds like an aggressive goal but one that it is putting its formidable resources against delivering. Many other CPG companies from Kraft, J&J; and General Mills to Pinnacle Foods are placing a strategic imperative on the etailing selling space.