Key Distinctions Among CPG E-shoppers: StudyOnline consumer goods purchases�particularly among millennials and high-end shoppers�are on the rise. There is a sense of urgency for consumer packaged goods companies to place a strategic priority and to shift their sales and marketing strategies to address this eCommerce tipping point or risk losing both share and relevance. In fact, ecommerce is the fastest growing channel for consumer packaged goods companies....
ON THE SPOT
In the last few years, brands have quickly gone from seeing social media as frivolous to including social media as a necessary part of any marketing and communications plan. Facebook, Twitter and other social networks hold great promise to quickly and widely spread the word for promotions, contests and sweepstakes. But while there is great promise, when it comes to promotions, many have struggled with how to go about it.
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