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This Just In

Profiling, Segmenting Helps Jos. A Bank Move Beyond RFM

Jos. A. Bank Clothiers has been in expansion mode since 2000, when it maintained 100 stores. At last count, it had passed the 500-store mark, with plans calling for further growth.

Responsys Look Book Showcases the Best of Email Design

Facebook Helps Beacon Hotel Book Email Sign-Ups

Email Timing: Don't Jump the Seasons Too Fast, Gymboree

How to Heal Your Site after Google�s Panda Update

Marketing Essentials Webcast Series

Database Marketing
• An Introduction to Marketing Databases
• Data Enhancement - Bigger, Stronger and Smarter
• Cleanliness is Next to Profitability

Event Marketing
• Live Events: Gathering Leads, Mining Data, Follow-up

Social Marketing
• Social Marketing Tips and Traps

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Editorial Research Library

Valuable insight into what others in your industry are thinking.
• Chief Marketer 2011 Mobile Marketing Survey: Many Roads to Mobility This year's survey tracks a multiplicity of ways brands are positioning themselves to be where their mobile prospects are going.

• Chief Marketer 2011 Prospecting Survey: Lead-Gen Gears Up Find out what almost 1,000 markets across categories say they'll be doing to win new customers this year.

Tip Sheet

The latest tips and trends to help you market smarter

Latest Tip Sheet: Point-of-Purchase
Making the Most of Your Customers' In-Store Experience

Additional Tip Sheets:
• Retail
• Email
• Incentives
• Direct Mail
• Event Marketing
• Data Mining
• Contests/Sweepstakes
• Social Media
• Public Relations
• Mobile Marketing
• Web Marketing

Current Issue

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Can Groupon Grow Up?

Groupon deepens connections with customers and merchants while fending off attacks from rivals...

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Editors' Picks

Multichannel

Five Marketing Resolutions for 2011

It's never too late to make improvements

Data

Leveraging Atomic-Level Data

Two steps to improved targeting

Couponing

Getting a Grip on Groupon

How to make it work for your business

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