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Chief Marketer Webinars

The Chief Marketer Network Marketing Essentials Webinar Series:
Brought to you by the editors of the Chief Marketer Network

Social Media
Social Marketing Tips and Traps Sponsored by Buddy Media
Prospecting: How to Acquire Fresh Customers in a New Marketing World

Mobile Marketing
Mobile Marketing: A Map of the Terrain
Mobile Marketing: Text Message Basics
Mobile Marketing: Smartphone App Basics

Database Marketing
Database: An Introduction to Marketing Databases
Database: Data Enhancement - Bigger, Stronger and Smarter
Database: Cleanliness is Next to Profitability

Direct Mail
PURLS: A Primer on Personalized URLs
Catalog: Keeping Catalogs Relevant in a Digital Age

Email Marketing
E-Mail Metrics: Tips for Building Your Email List Organically Sponsored by Strongmail
E-Mail Creative: Best Practices for Optimizing Response Sponsored by Silverpop
E-Mail Interaction: Tactics to Increase Clicks Sponsored by Silverpop
E-Mail Metrics: What�s Important, What�s Not & Why

Event Marketing
Live Events: Gathering Leads, Mining Data, Follow-up


Upcoming Webinars:

All of Chief Marketer's webinars are FREE and available on-demand for up to one year after the run date.

Should You Resend? Ideas to Get Email Non-Openers to Read Your Message  

Silverpop's Stephen Guerra will discuss new approaches to classic resend tactics...

Make This Holiday Shipping Season a Success 

Join the U.S. Postal Service and DYMO Endicia Shipping Software as they discuss the newest developments in domestic and international shipping...

Straight Talk: Digital Catalog Strategy 

In this webinar you will hear two case studies of companies using digital catalogs to drive sales and product awareness. They will explain why they created digital catalogs, which features helped them reach their goals, and the results they�ve seen. ...

Marketing Success Made Simple: The Video Strategy Framework 

Free Live Webinar - Tuesday, September 20, 2011 - 2:00 p.m. ET ...

Webinar: Technology and the B-to-B Marketer: Five Actions to Take Now for Better ROI Later 

Thursday, July 28, 2011 at 2:00pm EST | In this webcast, learn the results of a recent joint survey on marketing technology by SiriusDecisions and Chief Marketer...

Six How-To�s That Will Help You Avoid Social Media Marketing Mayhem 

Learn how today's biggest brands take advantage of social media marketing tools to protect brand reputation, deliver customer support, collect market intelligence, and drive sales...

Mastering Online Presentation Skills 

Join Wayne Turmel, president of GreatWebMeetings.com, as he discusses some of the best practices of great online presentations...

Build Email Marketing Momentum: Optimizing Productivity, Design and ROI  

Hear Tina Stewart and Michele Doyle of Lyris share how streamlining campaign development and deployment, and creating elegant email design and analytical processes will boost your ROI...

Getting C-Suite Buy-In for Your Marketing Tech Purchases 

A recent study from Forrester Research shows that marketing technology for campaign management, mobile, and search engine optimization are high on marketers� wish lists...

Webinar: Increase the Impact of your Marketing Campaigns with Video 

Join us as we show how companies like Reebok, Phillips, PGi and more are using video to drive awareness, leads and to increase the stickiness of their site. You�ll learn tips and tricks for adding video to your SEO and social media strategy as well as for producing and publishing video content...

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