TracyLocke Chief Executive Officer Beth Ann Kaminkow

SPECIAL REPORT:
TracyLocke Named Agency of the Year

The results are in, and Promo has selected TracyLocke as its 2011 Agency of the Year.

TracyLocke ranks No. 12 on the 2011 PROMO 100 with an estimated $122.4 million in 2010 U.S. net revenue, up from $102 million in 2009. TracyLocke also appears in the No. 4 spot on Promo�s breakout of agencies with a specialty in retail marketing.

This hard-driving agency�s top five services are: consumer promotions, concept and creative development, shopper and customer marketing, partnership marketing and experiential marketing. Its lengthy roster of clients includes PepsiCo, a long-standing client it has worked for since 1982, Yum! (1993), as well as newer account wins such as being named agency of record for Starbucks, Buffets, Inc. and T-Mobile.

And in February, TracyLocke named its first female chief executive officer, Beth Ann Kaminkow. �We are pushing the envelope right now,� Kaminkow said.

Watch for the full editorial coverage of our 2011 Agency of the Year, as well as profiles of nine other agencies outstanding in their specialties, in the upcoming August/September issue of Chief Marketer magazine.

In the meantime, view the 2011 Promo 100 webinar and download the rankings.

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