PREMIUMS & INCENTIVES
Don't Do It! 3 Things Consumers Don't Want from Your Loyalty ProgramMost marketers tend to fall into one of two generalized categories: Luddites who never met a direct-mail campaign they didn�t like, and Technophiles who can�t wait to try every new tool (e.g., QR codes, location-based services, virtual rewards, etc.). The latter group is just beginning to truly influence the conversation in the consumer-loyalty space as a result of more in-depth discussions about what customers really want from loyalty programs. ... |
|
Latest Research |
THE PROMO 100Check out our Top 5 P&I; marketing companies.
|
Premium & Incentives Archive
Kimberly-Clark Lets Walmart Shoppers Use Mobile to Earn 'Cars 2' Merchandise
Paper products brand Kimberly-Clark is sending Walmart shoppers on a mobile-fueled race through the aisles with a promotion that taps into the appeal of Disney Pixar�s "Cars 2" animated feature...
Daily Giveaways, Sweepstakes Add Randomness to Local Grocer Loyalty Program
It�s a promising start. Market Street grocery chain has launched its first loyalty program that will help shoppers with gas, free products and other purchases. Shoppers began signing up for the free Smart Rewards program on June 22 at any of six locations spread around the Dallas-Fort Worth area to start earning points that can be redeemed for the rewards. ...
Don't Do It! 3 Things Consumers Don't Want from Your Loyalty Program
Most marketers tend to fall into one of two generalized categories: Luddites who never met a direct-mail campaign they didn�t like, and Technophiles who can�t wait to try every new tool (e.g., QR codes, location-based services, virtual rewards, etc.). The latter group is just beginning to truly influence the conversation in the consumer-loyalty space as a result of more in-depth discussions about what customers really want from loyalty programs. ...
As the Competition Heats Up, Group Buying Platforms Work on Loyalty
Now that the daily deals business has gone into overdrive, companies like Groupon, Living Social and Eversave are figuring out ways to step away from the pack by offering more attractive deals for consumers and driving loyalty for merchants....
Corona Hides Codes in Pack to Run Up Summer Sales
Summertime equals beer and Corona Extra wants there to be plenty to go around. And, so, it has begun what it is calling its largest retail promotion to date for its Corona Extra and Corona Light brands. ...
High Tech, Personalization Let Citi Refresh ThankYou Rewards Program
A new card lets users apply Citi rewards points toward anything they can buy with a credit card, just by pushing a button...
First Class to no Class: Learning Loyalty from a Flight Attendant
No matter how much time and effort marketers pour into setting their loyalty program�s communications cadence or building the perfect awards structure, any earned brand loyalty can quickly disappear with one bad customer interaction. This reality hit me recently as I lived it�all because an airline moved me to first class. ...
Groupon Meets and Greets via Sponsorships
Groupon, the social coupon guru offering daily deals, is flexing its muscles through a number of sponsorships, including its recent appearance at the James Beard Foundation Awards, considered the Oscars of the food world. Another, much larger deal, now in the planning stages, is Groupon�s title sponsorship of the �Taste of DC,� a major event featuring local restaurants....
Waking the Sleeping Beauty: Chivas
Chivas Regal is a brand that has an aging consumer, and without a strong marketing focus to bring in new, younger customers, sales diminished. So parent company Pernod Ricard has reinvested in the spirit, and last month began an integrated campaign to attract young men with a relatable theme that dates back to the day in 1801 when James and John Chivas laid down the first casks of the fine Scotch whiskey: brotherhood....
MOST POPULAR ARTICLES
External Resources
Incentive Marketing Association: IMA�s primary purpose is to increase corporate America's use of incentives. Its ultimate objective is to expand its customer base by promoting the use of incentives through customer education, and a professional, mainstream media campaign designed to reach decision-makers in corporate America.
Advertising Specialty Institute: ASI serves distributors and suppliers in the promotional products industry.
Promotional Products Association International: PPAI is a trade organization for suppliers and distributors in the promotional products industry.
Society of Incentive & Travel Executives: SITE is an international, not-for-profit, professional association that provides educational seminars and information services to those who design, develop, promote, sell, administer, and operate motivational programs as an incentive to increase productivity in business.
