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Aslaug Magnúsdóttir is the CEO of Moda Operandi. Dubbed "fashion's fairy godmother" by Vogue, and one of the most influential people in British retail by Draper's, Aslaug came up with the idea for M’O while working with designers in New York and abroad. Aslaug brings to the company business acumen and a distinctive eye for fashion. Prior to launching M’O, Aslaug was an executive at Gilt Groupe and co-founded TSM Capital with retail legend Marvin Traub. Previously, while living in London, Aslaug was head of venture business at Baugur Investment Company and worked as an Engagement Manager at McKinsey & Co. Aslaug’s career began in Iceland, where she was a corporate and tax attorney at Deloitte. A Fulbright Scholar, Aslaug holds an MBA from Harvard Business School, an LLM from Duke University School of Law and a degree in Law from the University of Iceland. Aslaug has served on the Board of Directors of numerous fashion and retail companies, including Matthew Williamson and Rachel Roy.
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Blog Entries by Aslaug Magnusdottir

Welcome to the Reykjavik Fashion Festival!

Comments | Posted March 30, 2012 | 01:40 PM (EST)

Fashion week (or "fashion month," as I like to call it) has been the highpoint in my calendar for many years now. It is always a pleasure to see what NYC, London, Paris and Milan have to offer. This year, however, is particularly special since Reykjavik, Iceland -- my hometown...

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Bloggers

 
 
Franca Sozzani , Editor in chief, Vogue Italia

Being here and meeting young people who hope for a better future through their job is not that hard, and...

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Aslaug Magnusdottir , CEO, Moda Operandi

Fashion week (or "fashion month," as I like to call it) has been the highpoint in my calendar for many...

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Mary Kincaid , Founder and Chief Vintage Crusader of Zuburbia.com

This week's selections include pieces by Ceil Chapman, Christian Dior, and Halston. Be sure to check out the gorgeous vintage...

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Joanna Heimbold , Founder, Millwright Design

When a person takes great pains NOT to be famous, that's when you know something good is going on.

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Joe Lupo , Co-founder, Visual Therapy

In general, men are pretty lucky that each season isn't a reinvention of the wheel, in terms of style. We...

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Lu Curran , Image consultant, Style By Lu

Image is everything. When it comes to your image, the way you dress and how you are groomed make up...

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Michael Kleinmann , Editor-in-Chief, The Underwear Expert

If the first thing you put on in the morning was made in an earth-conscious way, wouldn't that make you...

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Anya Strzemien , Editor-in-Chief of Stylelist, Stylelist Home and HuffPost Style

Even though I'm not normally one for saccharine self-affirmations and cheesy platitudes, I want to use the comments section of...

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Adrienne Vendetti , Co-Founder of How to be a Redhead and a Redhead Beauty Expert

If you've inherited this combination of red hair and pale skin, you'll need to know all the facts about your...

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Courtney Cachet , Designer, TV Personality, Style Slave, Writer, Ninja

There is a baby boom in Hollywood that shows no sign of slowing down. Just like we are influenced by...

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Nicole Bryl , Celebrity Makeup Artist, New Yorker

As a makeup artist ALWAYS on the go and with crazy call times where I often have to wake up...

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Mary Hall , The Recessionista

Los Angeles designer Sue Wong clearly loves vintage fashion. Sue Wong fashion is timelessly feminine, gorgeously romantic and it's all...

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Amy Tara Koch , Style expert, author, journalist, and all-around fashion aficionado

I am headed to Paris with my daughter on Friday. A serial traveler, I pack for every conceivable in-flight situation....

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Sean Martinfield , San Francisco cultural critic

The exhibit consists of 140 ensembles spanning over 35 years of Gaultier's collections. Once inside, there is an immediate atmosphere...

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Susannah Edelbaum , Editor, 'The High Low'

While we realize further calling attention to, say, a 12-year-old just increases their time in the public eye, we thought...

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