Google Recruiter: Here's How to Craft an Email That Will Catch My Eye
If you don't want your email to get lost among the mountain of job pitches in a recruiter's inbox, perhaps you need to revise your strategy. Michael Junge, Google recruiter and author of Purple Squirrel, gives a few pointers on writing the ideal introduction email with SavvySugar in an interview.
Be specific. Junge says he's more likely to click on an email that's specific versus one that's generic. It's helpful to make sure that even the subject line is specific to the purpose of an email so the intention of the email is clear. "Instead of a generic subject line, I recommend something that references the specific job title," Junge says. For example, using a subject line like "Expert Project Manage For Position Number 428" will make the receiver more likely to open it versus a generic "Hi, Nice to Meet You."
Make it brief. Short and sweet is always the better route to take when you're writing emails, and a great introduction email is going to make a difference, according to Junge. "The idea of the email is mostly to get the person to click on the résumé," says the Google recruiter. A good email should say something like, "Hey my name is so and so, nice to meet you. I'm a project manager with 10 years of experience. Here are a couple of quick highlights of my background." Junge recommends to then add about two or three bullet points that are relevant to the particular position based on the information the applicants have about the job.
And if you manage to score a meet and greet with the email, here's a question you should consider asking at the start of the interview.