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InformationWeek’s Outlook 2013 research identifies an unmistakable trend: IT demand and spending are continuing to rise from the recession years. How's that for some good news for marketers! Download the report today.
Discover the value of a lead scoring program and see how to build a program that works for your organization. Download the presentation now.
David Gee shares how he makes network infrastructure sexy, what it takes to be a successful tech marketer in this digital age, and how to build a “Cheers”-like community with your customers (where everyone knows your name). View the three-part video interview.
InformationWeek released its annual InformationWeek 500 honoring the most innovative U.S.-based users of business technology.
Monique Luttrell
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January 10, 2013 | No Comments Social login is a trend that seems to be catching on; allowing users to easily register for websites and mobile apps by using their Facebook, Twitter, LinkedIn or Google+ account. But users have mixed feelings about it. InformationWeek’s The BrainYard offers a possible solution – Gigya SocialPrivacy Certification. Continue Reading →
Beyond PR
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January 10, 2013 | No Comments PR Newswire’s Director of Audience Development, Victoria Harres shares the top-ten best practices for social media for a presentation. She found it a challenge to keep the list to only ten items and shortly realized that there’s really only ten very basic principles to be successful in social media. Check them out. Continue Reading →
RomiMahajan
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January 8, 2013 | 2 Comments In my second book “To Thine Own Self: Honesty in Marketing,” I attempt to offer a way for marketers to give up the disingenuousness that characterizes – and debases—the profession. If my first book “Cool is for Fools” was about helping marketers reclaim their profession, this book is about creating honest and just frameworks from which to act as a marketer. Of course, this book is only a very small step in the larger journey, but it may provide some hope to those who want to be ethical while pursuing a career in marketing. Continue Reading →
Jason Quesada
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January 4, 2013 | No Comments We have arrived at the moment in time where we take some time to reflect on the past and look forward to the future. 2012 was a banner year for digital marketing. Social, mobile, local and new search algorithms forced marketers to really think about how to ensure their messages were visible to their growing and portable communities. The one thing that stood out for me in 2012 was the realization by marketing professionals is that “Content is King!” Continue Reading →
Angela Lee-Moll
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January 3, 2013 | No Comments As we kickoff 2013, I thought it would be timely to roundup a list of the hottest topics read and downloaded by your fellow CreateYourNextCustomers.com readers. At CreateYourNextCustomer.com, our mission is to bring you the latest technology marketing best practices and research … so, how are we doing? Continue Reading →
Beyond PR
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January 3, 2013 | No Comments Emerging naked from a roaring fire with a baby dragon on your shoulder is one way to get people’s attention. Thankfully, there are some easier ways to capture your audience’s attention, which we discuss here today. Continue Reading →
Angela Lee-Moll
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December 21, 2012 | No Comments UBM Tech CMO Scott Vaughan caught up with David Gee, CMO of Infoblox, to get his marketing insights into how he makes network infrastructure sexy, what it takes to be a successful tech marketer in this digital age, and how to build a “Cheers”-like community with your customers (where everyone knows your name). Continue Reading →
