The FIFA Women's World Cup Canada 2015� poster is designed to reflect the diversity of Canada�s multicultural society and capture the essence of the great Canadian outdoors. With its warm colours, the official poster�s football and sun icon expresses positivity and ambition. The cascading shapes, meanwhile, evoke Canada�s breath-taking landscapes, expansive skies, towering mountains, rich green forests, vast lakes, powerful rivers and dynamic cityscapes. Together, this iconic imagery flows as the hair from a woman�s head, her proud expression exuding confidence, determination and freedom.

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