Total U.S. digital ad spending will increase 16% this year to $83 billion, led by Google’s continued dominance of the search ad market and Facebook’s growing share of display and mobile ads, according to eMarketer’s latest forecast.
Here's your morning roundup of the biggest marketing, advertising and media industry news and happenings.
The Washington Post has signed an agreement to license its digital publishing platform, Arc Publishing, to rival publisher Tronc, the companies announced Monday.
Mastercard has unveiled a new ad, just in time for the Arnold Palmer Invitational, that shows how valuable a golf legend can be, even after his death.
Here's your morning roundup of the biggest marketing, advertising and media industry news and happenings.
The digital video horror startup Crypt TV has raised $3.5 million in a seed round led by Lerer Hippeau Ventures. The company plans to invest in longer-form, serialized content and new distribution deals.
Here's your morning roundup of the biggest marketing, advertising and media industry news and happenings.
TLC in April will premiere “Girl Starter,” a new reality series that will showcase young women interested in starting new businesses.
Turner and Warner Bros. are launching a direct-to-consumer subscription streaming video service devoted to animation, including vintage “Bugs Bunny” and “The Flintstones” cartoons.
The animated GIF startup Tenor has hired the digital sales veteran Jason Krebs to build out its first advertising business.
Public relations agencies are busy helping companies figure out how to respond to, and plan for, complaints by President Trump.
Facebook Inc.’s latest move to expand its sports content is a deal with Major League Soccer and Spanish-language broadcaster Univision Communications Inc.
Google’s YouTube on Tuesday unveiled a web-TV service that will offer a package of over 40 broadcast and cable channels for $35 a month, making the tech giant the latest entrant in a race to win over millions of consumers who are shifting away from traditional TV.
Stock-car racing’s founding family draws criticism from drivers and team owners as fan interest burns down and sponsors retreat; ‘economics and demographics.’ 583
YouTube canceled its top star’s show on Tuesday over his anti-Semitic jokes, complicating its efforts to court television advertisers while also retaining its edgy video stars. 179
It is always a risk for companies to air Super Bowl ads that touch on sensitive social issues. This year is particularly fraught, as the furor whirls around President Donald Trump’s executive order suspending immigration from seven nations. 81
The European Union has proposed new rules that would curb how companies like Google and Facebook track users to deliver targeted ads, introducing legislation that could reduce a key revenue stream for online advertisement companies and other website publishers.
Marked by exponential advances in technology and rapidly shifting business models, today’s business world requires individuals to adopt a mindset of continual learning. In this environment, both practices that help people slow down and practices that stimulate them are critical.
Creating a consistently engaging CX can be challenging for any marketer, but it’s especially difficult for passenger airlines, whose customers assess their experiences based on factors sometimes beyond the carrier’s control. To foster loyalty, airlines can take a “passenger-first” approach to CX, using deep insights to forge emotional connections and shape the experience from the customer’s point of view.
A new study from the CMO Council and Deloitte LLP finds that CMOs are expected to drive growth and create value for their organizations, but they spend the majority of their time on functional activities, such as attending meetings and reviewing budgets. An interactive infographic highlights some of the top findings.
Deloitte Global projects U.S. TV advertising will likely be flat in 2017, following a strong performance in 2016. This year, TV advertising could benefit from shifting demographics, an increase in original programming, and the appeal of reaching a mass audience.
Consumers are increasingly interested in using their smartphones to make payments at the point of sale, and the payments ecosystem is transforming accordingly. However, this new ecosystem can create challenges for companies across a range of industries more accustomed to competing than collaborating.
Customer loyalty rewards programs could benefit from blockchain, a distributed ledger technology that facilitates transactions in a secure, digitized environment. While blockchain is still in its infancy in the loyalty rewards space, it could help program providers offer value-added services to participants and improve the customer experience.
Please note: The Wall Street Journal News Department was not involved in the creation of the content above.
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