
SIOUX CITY, IA -- Gary Zeliadt, manager of general merchandise, Hy Vee Food Stores, took Palmer's Candies' recent March Madness promotion at its word, building a mass display of more than 15,000 assorted Bing bars.
The display, which included a rage filled with Rawlings March Madness basketballs, was built in response to Palmer's challenge to retailers and distributor salespeople to build off-shelf displays using any of Palmer's Twin Bing, King Bing and Peanut Butter Bing bars. …
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