Prime Day 2023: The Best Early Tech Deals

What is Prime Day?

Prime Day is an annual sales event held by Amazon and its retail affiliates like Samsung and Apple that lasts 48 hours. Prime Day is responsible for some of the most significant discounts on must-have tech. Deals will include Amazon's proprietary tech like the Echo line of automation hubs and Kindle E-readers, and you can expect to see sales of laptops to wearables.

For those who already have an Alexa-enabled device in their homes, you can remain up to date by asking Alexa to "keep me posted on Prime Day."

You need an Amazon Prime membership to get the deals.

When is Prime Day 2023?

Amazon's 2023 Prime Day will happen July 11 and 12, 2023. Sales begin at midnight PDT on day one and end at 11:59 PM PDT on day two.

What's on Sale for Prime Day?

We will likely see deep discounts on many of Amazon's first-party products like Kindles and the Echo line of automation hubs. We'll also see exciting sales on high-ticket items like laptops, wearables, and holiday-related gifts.

What to Expect on Prime Day 2023

Tech and electronics always make up many of the best Amazon Prime Day deals, primarily because the company has a significant footprint in the smart home and digital assistant markets.

Beyond all the sales on Amazon's lineup of products, tons of other excellent tech stuff is also likely to be available on the cheap—previous years featured killer deals on some of the best tablets, earbuds, and smartwatches. Apple products tend to see rare discounts on Prime Day, so if you've been holding off on picking up Cupertino's latest, it may be the perfect time to open your wallet.

It's also an excellent time to keep an eye on the competition. Best Buy and Walmart traditionally run sales to counterprogram against Prime Day, so it's worth stopping by their sites (or dropping by a brick-and-mortar outlet if you're feeling bold) to see what's on offer.

Are There Deals at Other Retailers?

Outlets like Walmart have launched sales events to counterprogram against Amazon's massive deals bonanza. The Walmart Big Save promiseS huge discounts, particularly when paired with their Walmart Plus program, which will net you free delivery and access to member-specific sales. Target has also run a similar promotion, alongside a handful of smaller retailers, to capture some of that Prime Day zeitgeist (and some of that Big Buying Energy).

What to Watch Out for on Prime Day

While many of the best Amazon Prime Day deals are what they appear to be (great discounts on flagship products), some of these sales are too good to be true. Beware of sellers trying to offload inventory, including products not selling because of poor construction or deceptive claims. Before buying anything, look at reviews (both on Amazon itself and editorial sites like Lifewire).

It's also worth keeping abreast of tech news around new releases, as Prime Day is also an excuse for retailers and manufacturers to ditch stock of previous models of an item before the latest model launches. That's not necessarily a bad thing and can result in some pretty spectacular price cuts on the last iteration of a product. However, if you prize having the latest and greatest, educating yourself on when the next generation will arrive can prevent buyer's remorse.