Germany: Keys to Understanding German Business Culture

A must-read guide for every businessman.Which abilities' needs today a businessman working for a company that claims not only in domestic market but also in the German market? This book aims to raise awareness of the environment and the German typical errors that can be easily avoided if there is some concern in trying to understand the German mentality, the German market and the situations you will encounter when approaching the market. Doing business with Germans can be difficult, but it need not be. This guide to doing business in Germany is intended to highlight some important key areas that one may encounter in Germany. After ten years in Germany, I know the country inside out. Readers should understand that this book, although it concentrates on business culture, is intended to be useful to anybody planning to deal with Germans in any way.