Dreamfox Form Analytics

Dreamfox Form Analytics shows you how visitors actually use your WordPress forms — and, more importantly, where they give up. Every form gets a clear funnel from viewed → started → submitted, with per-field drop-off, validation-error counts, time spent per field and day/week/month trends.

The plugin is privacy-friendly by design: it never stores what visitors type, who they are, or where they come from. No cookies, no IP addresses, no user agents, no form field contents — only anonymous interaction metadata under a random identifier that lives for a single page view.

What you see per form

• Views, starts, successful submissions
• Start rate, completion rate, conversion and abandonment rate
• Drop-off per field: which field is the last one visitors touch before leaving
• Validation errors per field
• Average time per form and per field
• Desktop / tablet / mobile breakdown (optional)
• Trends per day, week or month

Notable fields, computed locally

The dashboard flags problem fields with plain-language conclusions such as “Field ‘phone-number’ causes 24% of all form abandonment.” These insights come from fixed, deterministic rules computed on your own server — no external AI service, no data leaves your site.

Supported form plugins

• Contact Form 7
• Elementor Forms (Elementor Pro)

Active form plugins are detected automatically; nothing breaks when one is missing. The integration layer is prepared for more form plugins (WPForms, Gravity Forms, Fluent Forms, Formidable Forms, Ninja Forms) in future releases.

Privacy by design

• Never stored: names, email addresses, phone numbers, IP addresses, form field values, cookies, raw user agents.
• Anonymous sessions: a random identifier per form per page view, generated in the browser, never linked to a person.
• Retention you control: 7, 30, 90, 180 or 365 days — older data is deleted automatically every day.
• Do Not Track / Global Privacy Control: respected in the browser and enforced again on the server (enabled by default).
• Exclusions: keep administrators (default) and optionally all logged-in users out of the statistics.
• Clean uninstall: data is kept by default so you can reinstall; opt in to delete everything on uninstall.
• WordPress privacy tools: suggested privacy-policy text and a personal-data eraser are registered.

Built for performance

• One small dependency-free tracking script (~4 KB gzipped), loaded only when tracking is active and a supported form plugin is present.
• Events are batched and sent via sendBeacon/fetch keepalive — no request storm, nothing blocking the page.
• Own database tables with proper indexes; dashboard statistics are cached.
• The public tracking endpoint is hardened: rate limiting, event allowlist, batch and payload size caps, strict validation.

Built by Dreamfox.