Pixlint – Multi-Platform Pixel Tracking & Server-Side Conversions API (CAPI) for WooCommerce

Pixlint is the most modern, lightweight, and powerful conversion tracking and pixel management plugin for WooCommerce and WordPress. Connect your Meta (Facebook) Pixel and Google Analytics 4 (GA4) (plus TikTok Pixel, Pinterest Tag, and Google Ads in Pro) with built-in server-side Conversions API (CAPI) and zero coding required.

In the post-iOS 14.5+ era, browser ad-blockers and privacy restrictions cause standard browser pixels to lose 20%–40% of conversion signals. Pixlint solves this with Dual-Channel Tracking: firing client-side browser tags while simultaneously sending robust, server-to-server CAPI events with automatic deduplication and SHA-256 Advanced Matching.

For documentation, tutorials, and support, visit the official website or read our Documentation Guides.

🌟 What Makes Pixlint Different?

• Dual-Channel Browser & Server-Side (CAPI) Tracking: Maximize Event Match Quality (EMQ) and recover lost conversion signals without double-counting.
• Automatic Event Deduplication: Shares a synchronous event_id between browser pixels and server APIs so ad networks recognize and deduplicate identical events.
• Zero Site Speed Impact: All server-side CAPI requests are dispatched asynchronously and non-blocking — zero delay for shoppers during checkout.
• Modern React Dashboard: Clean, intuitive admin interface with built-in deep-links to platform setup guides.
• 100% HPOS & Block Checkout Compatible: Fully compatible with WooCommerce High-Performance Order Storage and modern Block/Cart checkout flows.
• Advanced User Privacy & Role Exclusions: Automatically exclude Administrators, Shop Managers, or specific user roles from tracking to keep your analytics data pristine.

🆓 Pixlint Free — Core Features

The Free version of Pixlint includes everything small to medium WooCommerce stores need for enterprise-grade tracking:

• 2 Active Pixel Slots: Run up to 2 active pixels simultaneously (e.g., 1 Meta Pixel + 1 GA4 Stream).
• Meta (Facebook) Pixel & Conversions API (CAPI):
  • Full browser pixel tracking (fbevents.js) with <noscript> fallback.
  • Server-side Conversions API (CAPI) via Meta Graph API v20.0.
  • SHA-256 hashed customer Advanced Matching (Email, Phone, Name, City, State, Postcode, Country).
  • First-party fbp and fbc (from fbclid query params) cookie extraction for maximum ad attribution.
  • Test Event Code support for real-time verification in Meta Events Manager.
• Google Analytics 4 (GA4) & Measurement Protocol:
  • Client-side Google Tag (gtag.js) integration.
  • Server-side Measurement Protocol support for purchase tracking.
  • Full GA4 e-commerce parameters (transaction_id, value, currency, items, item_id, item_name).
  • GA4 Debug Mode toggle for live validation in GA4 DebugView.
• Standard WooCommerce Events:
  • PageView / page_view: Fires across all public pages.
  • ViewContent / view_item: Fires on single product pages with complete item parameters.
  • ViewCategory / view_item_list: Fires on product category and taxonomy archive pages.
  • Search / view_search_results: Fires on search results pages capturing search queries.
  • AddToCart / add_to_cart: Fires when products are added to the shopping cart (single product & AJAX buttons).
  • InitiateCheckout / begin_checkout: Fires when customers load the WooCommerce checkout page.
  • Purchase / purchase: Fires on order completion (Thank You page) with full line items and revenue.
• Lead & Engagement Event Tracking:
  • Contact Event: Automatically tracks phone (tel:) and email (mailto:) link clicks.
  • Lead Event: Automatic form submission detection for Contact Form 7, WPForms, Mailchimp for WordPress (MC4WP), and MailPoet.
• Pixel Page Visibility & Routing: Include or exclude pixels based on specific URLs, post types, or taxonomies.
• User Role Exclusions: Prevent visits from Admins, Editors, Authors, and Shop Managers from skewing analytics.

🔥 Pixlint Pro — Premium Features

Take your store’s tracking and multi-channel ad attribution to the next level with Pixlint Pro:

• Unlimited Multi-Pixel Management: Connect unlimited pixels across Meta, TikTok, Google Ads, GA4, Pinterest, and niche ad channels.
• Pinterest Tag & Conversions API (CAPI v5):
  • Full browser Tag and server-side CAPI v5 integration.
  • Supported events: PageVisit, ViewCategory, Search, AddToCart, ViewCart, InitiateCheckout, AddPaymentInfo, Checkout, AddToWishlist, RemoveFromCart, Refund, Signup, and Lead.
  • First-party _epik click ID capture and automatic SHA-256 hashed customer data matching.
  • Server-side refund tracking for both partial line-item and full-order refunds.
  • Test Mode switch for validating signals in Pinterest Test Events tool.
• TikTok Pixel & Events API (CAPI):
  • Client-side pixel tracking with server-side TikTok Events API (CAPI).
  • Supported events: PageView, ViewContent, AddToCart, InitiateCheckout, PlaceAnOrder, RemoveFromCart, AddPaymentInfo, Search, Contact, Lead, and CompleteRegistration.
  • First-party ttclid capture and SHA-256 customer matching.
  • Built-in TikTok Test Event Code support.
• Google Ads Enhanced Conversion Tracking:
  • Map dedicated Google Ads Conversion Labels for Purchase, Add to Cart, Begin Checkout, View Item, View Item List, Search, Contact, Lead, and Complete Registration.
• Advanced Ecommerce & User Lifecycle Events (Pro):
  • RemoveFromCart: Tracks when products are removed from the cart (Page & AJAX).
  • ViewCart: Tracks shopping cart page views.
  • AddPaymentInfo: Tracks when payment methods are entered or selected.
  • AddToWishlist: Tracks wishlist additions (supports YITH and TI WooCommerce Wishlist).
  • CompleteRegistration: Tracks user registration completions (sign_up).
• Server-Side Refund Tracking:
  • Automatically trigger server-to-server CAPI refund events whenever orders are refunded (partial or full) in WooCommerce Admin.
• Order Status Change Purchase Tracking:
  • Fire CAPI purchase events when order status transitions (e.g. Pending to Processing or Completed), capturing phone and off-site orders.
• Delayed ViewContent Tracking:
  • Configure delay intervals (e.g. 5 seconds) before firing ViewContent to measure true user engagement and filter out bounce traffic.
• 1-Click Automatic Updates & Priority Support:
  • Instant 1-click updates from WP Admin and dedicated developer support.

👉 Learn more and upgrade at Pixlint Pro!

Third-Party Services

This plugin connects to external third-party services to transmit pixel tracking and conversion analytics data based on your configured pixels:

Meta (Facebook)

• Loads Meta Pixel JavaScript from https://connect.facebook.net/en_US/fbevents.js.
• Sends server-side conversion events via the Meta Conversions API to https://graph.facebook.com/.
• Renders <noscript> fallback image from https://www.facebook.com/tr.
• Meta Terms of Service | Meta Privacy Policy

Google Analytics 4 & Google Ads

• Loads Google Tag script from https://www.googletagmanager.com/gtag/js.
• Transmits server-side measurement events to https://www.google-analytics.com/mp/collect.
• Google Terms of Service | Google Privacy Policy

TikTok (Pro Add-on)

• Loads TikTok Pixel SDK from https://analytics.tiktok.com/i18n/pixel/events.js.
• Sends server-side conversion events to https://business-api.tiktok.com/open_api/v1.3/event/track/.
• TikTok Commercial Terms | TikTok Privacy Policy

Pinterest (Pro Add-on)

• Loads Pinterest Tag SDK from https://s.pinimg.com/ct/core.js.
• Transmits server-side conversion events via Pinterest Conversions API v5 to https://api.pinterest.com/v5/ad_accounts/.
• Renders <noscript> fallback image from https://ct.pinterest.com/v3/.
• Pinterest Business Terms | Pinterest Privacy Policy